Not Just An SEO Agency
MoreTraphic is a UK-Based SEO agency. But we think 'agency' is a dirty word. We prefer to think of ourselves as a group of award-winning SEO specialists, sharing our expertise and working together to help people.
We are not and will never be a 'traditional' agency. We are not a sales-driven outfit, and we certainly have no intentions of building an empire. We are just a small team of specialists doing what we love - ranking client websites at the top of search engine results and keeping them there.
We build long-lasting partnerships with a select number of clients, ensuring that our energy and expertise is always focussed on delivering an exceptional service rather than our sales funnel. Due to our reputation, we do get lots of enquiries. However, we choose to only work with a select few clients who we feel we can forge a strong, long-term relationship with. We never take on clients where there is a conflict of interest, and we never stretch ourselves too thin. We don't have junior SEOs or inexperienced SEO professionals working for us either, so the experts who sell your project will be the same experts who work on your project.
We are only interested in clients who are as serious about their SEO goals as we are about achieving them. This stability is what has allowed us to build an enviable team comprised entirely of experienced, industry-leading, UK-based SEO professionals.
Affordable Results-Driven SEO
We don't have expensive offices. We don't do gimmicks and we're not into costly ego-driven marketing stunts. We're a small team of straight-talking professionals, working flexibly and remotely in North Staffordshire, at the very heart of the UK. With low overheads and no desire (or need) to expand and dilute our team, we can deliver market-leading SEO services at remarkably affordable prices.
Over the years we have achieved top rankings for some of the most competitive keywords in a wide range of niches, industries and sectors. We continue to work with businesses of all sizes on campaigns ranging from small local SEO projects to national and international ecommerce SEO campaigns.
Whatever your requirements, we can help you to get more traffic and sales from your website. The first step is a no-obligation chat to see if we are the right fit for each other.
Integrated SEO & Digital Marketing
Our experts have been working in digital marketing and SEO for over 20 years, with awards, accreditations and certifications to back up our expertise. We are also highly-skilled digital architects with knowledge across the full spectrum of digital disciplines including PPC, Display Advertising, Social Media Marketing, Email Marketing, Web Design & Development and Analytics. We have in-house experience of traditional marketing too, spanning TV and radio, print, PR and OOH.
Contrary to what many people would have you believe, the process behind effective SEO – real SEO – amounts to much more than best practices and crossed fingers. Instead, it is a top-down, organisational philosophy. It is a way of thinking and a way of doing things which favours the generation of the very signals search engines look for and reward as a by-product of every piece of marketing activity you carry out. This maximises your existing investments and allows your brand to earn more from your SEO campaign. We are experts at making that happen.
Over the last 20+ years, we have built rock-solid relationships with leading specialists across SEO, digital and indeed traditional marketing. Where we feel it is the right thing to do, we can draw from this incredible pool of talent for you, but always transparently and always with your approval. We can help you to build out your wider marketing strategy through introductions to people in our trusted agency and freelance networks while making sure that all activity ultimately ties back to brand-building and SEO. We don't mark up or offer this as a commercial service, rather as an integrated element of the SEO campaign.
We can provide a free consultation to help you understand where your marketing might be letting you down. We will work with you to uncover the areas where there is potential to grow your organic rankings and to get more traffic, simply by approaching your marketing more efficiently.
Our Process
1. SEO Strategy
The first step of every SEO campaign is the production of a robust, tailored audit and strategy, incorporating insights from the analysis of not only your website but competitor websites too. We deliver consultation and strategy formation based around in-depth keyword research and data from market-leading SEO analysis tools:
= Market research and commercial scope
= In-depth technical audit
= Competitor analysis
= Campaign calendar
= Channel testing for ROI, effectiveness and scalability
The strategy is then regularly tested, readjusted and refined based on findings from the campaign as it rolls out.
2. Technical SEO
If you are having a new website, we can help you to select the best platform and functionality for meeting the needs of your customers and your business. We work with a range of platforms including WordPress, WooCommerce, PrestaShop, Magento and Shopify.
If we are optimising your exiting site, then every campaign starts with technical optimisation. We will ensure the foundations are stable before the work of building the website’s authority, improving rankings and driving visibility begins. Crawlability, indexability, canonicalisation, semantics and schema, general best practices for code, and Tag Manager and tracking/analytics implementation are just a few areas we might look at.
3. On-Page SEO
Once we are happy that the site is Google-friendly from a technical perspective, we can start the on-page SEO. Choosing the best keywords and topics for an SEO campaign is just the beginning. Architecting a website’s on-page optimisation is both an art and a science, with the ultimate goal of ensuring that every element of the site serves a unique purpose. We might consider things such as:
= Keyword mapping, silos and content clusters
= Keyword inclusion and density (TF-IDF)
= Keyword variations, LSI keywords and neural mapping
= Readability, sentiment and quality signals
= On-page trust signals (E-A-T) and best practices
= Ongoing content production and marketing
= Optimising for desktop, mobile and voice search
Great on-page SEO is ever-evolving. Once the site has been fully mapped and optimised, we may still need to create new pages to target new keyword opportunities. We will also need to create linkable assets to use in the next phase of the SEO campaign – off-page SEO.
4. Off-Page SEO
Links remain the largest and most significant ranking factor within Google’s algorithm. This is a delicate process which requires a deep understanding of advanced SEO metrics and the inner workings of Google’s algorithm. We use a range of tried-and-tested methods including content marketing, outreach and digital PR to gain backlinks from relevant, trustworthy and high authority websites. Once we have started gaining traction with outreach and link-building campaigns, we also analyse referral traffic and potential future SEO value from each link supplier and build relationships to leverage again in the future.
5. Reporting
Throughout all of this, we will send you monthly reports and regular updates as often as you like. Reporting can never be underestimated in SEO. Much more than just a means for you to keep tabs on us and your budget, it is also essential to facilitate data-driven decision-making. While SEO requires a great deal of creative thinking, it is data that enables us to steer that creativity in the most effective ways.
We are transparent and open with our reporting, much more so than most SEO agencies (in our experience). This is, quite simply, because solid relationships are based on trust, and trust is based on openness and honesty. We use several yardsticks to report on the successes and growth from the campaign. These include technical SEO metrics as well as real-world commercial metrics, so you can see the impact our partnership has had on your business and also see the progress towards each phase of commercial growth as it appears on the horizon.
