International SEO With A Personal Touch
With Hong Kong and UK headquarters and a team of experts working across Europe, Australia, Asia, the USA, and the Middle East, Moretraphic is truly an international SEO agency.
But we think 'agency' is a dirty word.
We are not and will never be a traditional agency. We're not a sales-driven outfit, hell-bent on growth and self-promotion. We're a boutique, service-driven team comprised entirely of experienced SEO experts doing what we love for an exclusive roster of clients... ranking their websites at the top of Google and keeping them there.
SEO is a journey. Just like you, we know how important it is to choose the right partner to travel with. That's why we only work with clients who are as serious about their SEO goals as we are about achieving them. By building stable and long-lasting partnerships with a select number of clients, we keep our energy and expertise focused on delivering exceptional service and ROI rather than our own sales funnel.
We'll never take on clients where there is a conflict of interest, we'll never stretch ourselves too thin, and we'll only ever take on a client if we know we can deliver exceptional results. We care deeply about every client and that's why our founding partners are directly involved with every single project. We don't have juniors or inexperienced SEO professionals working for us, so the experts who sell your project will be the very same experts who deliver your project.
We're known for sending rankings skyward, but we always keep our feet firmly on the ground. Get in touch to arrange a coffee and a chat.
Affordable Results-Driven SEO
We don't have huge or expensive offices. We don't do gimmicks and we're not into costly ego-driven marketing stunts. We're a team of award-winning and straight-talking professionals working flexibly and remotely, combining the very best SEO talent from the UK, US, Hong Kong and Australia. With low overheads and no desire to expand and dilute our team, we deliver market-leading SEO services at remarkably competitive rates.
Over the years we have achieved top rankings for keywords in some of the most competitive niches, industries and sectors. We continue to work with businesses of all sizes on campaigns ranging from local SEO to national and international ecommerce.
Integrated Thinking
Working alongside our SEO experts, we have highly-skilled digital architects with knowledge spanning the full spectrum of online marketing disciplines; including PPC, Display Advertising, Social Media Marketing, Email Marketing and Analytics. We have the awards, accreditations and certifications to back up our expertise too. We even have in-house experience of traditional marketing channels, including TV and radio, print, PR and OOH/experiential.
Contrary to what many people would have you believe, the process behind effective SEO – real SEO – amounts to much more than best practices and crossed fingers. Instead, it requires a top-down, organisational philosophy. It's a way of thinking and a way of doing which favours the generation of the signals search engines look for and reward. Every piece of marketing activity you carry out should align to that common goal... to squeeze more ROI from your marketing budget through organic growth.
We're experts at making that happen.
Our Process
1. SEO Strategy
Our experienced consultants will produce a fully bespoke SEO strategy for your campaign, taking into account an audit of your website, keyword research and competitor analysis.
= Market research and commercial targets
= In-depth technical audit
= Competitor analysis
= Campaign calendar
= Channel testing for ROI, effectiveness and scalability
Our consultants will constantly test, readjust and refine your tailored strategy based on findings from the campaign, continued monitoring of competitors, changes to your business and any shifts in Google's algorithm.
2. Technical SEO
If you are having a new website built, we can help you to select the best platform to meet the needs of your customers and your business, both now and in the future. We can also help you to source and implement the best functionality and user experience to facilitate the actions you want your website visitors to take. We have a great deal of experience with all of the leading platforms including WordPress, WooCommerce, Magento and Shopify.
If we are optimising an existing website, then we will start your campaign with technical optimisation, either working with your developers or fixing issues ourselves. We will ensure the technical SEO foundations are fully optimised so that the work of building authority, improving rankings and driving visibility can be as efficient as possible.
We might look at areas such as:
= Ensuring Google can crawl and index your content correctly
= Canonicalisation and internationalisation
= Core web vitals optimisation
= Semantics, page outlines and schema
= General best practices for code
= Analytics implementation
We are also happy to offer training, guidance and consultancy to your team or your agencies to help them understand any SEO considerations around ongoing site management.
3. On-Page SEO
Once we are happy that the site is Google-friendly from a technical perspective, we will start optimising the content on your website – a process known as on-page SEO.
Optimising a website's content is both an art and a science. The ultimate goal is to ensure that every element of your website serves a unique purpose within the context of your SEO campaign; and that your content fully communicates your value to Google within the context of commercially-valuable keywords and topics. This can include:
= Keyword mapping, inclusion and densities
= Topic silos, internal links and content clusters
= Keyword variations, long-tail keywords and related phrases
= Readability, sentiment and quality signals
= On-page trust and best practices
= Ongoing content production and marketing
= Optimising for desktop, mobile and voice search
Great on-page SEO is ever-changing and we will work in partnership with you to guide and steer your site as it evolves.
4. Off-Page SEO & Authority-Building
Earning, placing and managing backlinks is a delicate process. It requires a deep understanding of advanced SEO metrics, a great deal of expertise and a fundamental knowledge of the inner workings of Google’s algorithm. It also happens to be the largest and most powerful ranking signal that you can directly impact.
We use a range of safe, effective, tried-and-tested methods to build your domain's authority, including content marketing, outreach and digital PR to gain backlinks from relevant, trustworthy and high-authority websites. With two decades of experience in this high-value, often misunderstood and technically challenging area of SEO, our experts will factor in things like:
= Authority metrics and referring domain ratios
= Context and anchor text optimisation
= Linked and unlinked citations
= Visibility of backlinks to your competitors
= Reverse engineering competitor backlinks
= Referral traffic potential from link opportunities
With tailored methodology for each client, we have a track record of supercharging our SEO campaigns using safe, reliable, long-lasting and highly-effective tactics.
5. Reporting
We will send you monthly reports and regular updates as often as you like. Reporting can never be underestimated in SEO. Much more than just a means for you to keep tabs on us and your budget, it is also essential to facilitate data-driven decision-making. While SEO requires a great deal of creative thinking, it is data that ultimately enables us to steer that creativity in the most effective ways.
We are transparent and open with our reporting, much more so than most SEO agencies (in our experience). Put simply, we believe that solid relationships are built on trust, and trust is built on openness and honesty. We use several yardsticks to report successes and growth from the campaign, including technical SEO metrics as well as real-world commercial metrics, so you can see the impact our partnership has had on your business and progress towards each phase of commercial growth as it appears on the horizon.
