SEO Birmingham

Birmingham SEO Agency

Search engine optimisation (SEO) is the process of increasing the visibility of your business in search engines. A staggering 5.6 billion searches are made in Google per day, and the majority of those searches are made by people looking to buy, research or locate products or services. Increasing your presence in relevant Google search results through SEO will drive more organic traffic and more potential customers to your website.

Our tailored approach to SEO is based on 20+ years of digital marketing experience and the combined wisdom of some of the UK’s most knowledgeable SEOs. This not only sets us aside from most SEO agencies in Birmingham but from agencies all across the UK.

We concentrate on the tactics that will increase your organic search rankings and visibility for the most commercially valuable phrases, helping you to connect and engage with more target customers.

Ethical & Effective SEO Strategies

It’s crucial when developing SEO strategies to concentrate on natural, organic approaches rather than using forced or unethical tactics. We are experienced, qualified, certified experts and chartered marketers, meaning we only employ the most contemporary, ethical and safe "white hat" SEO tactics, revolving around keyword refinement, best practices for code, quality content production and modern marketing techniques to generate the highest quality backlinks.

The best SEO strategies generate long-term commercial growth, sustainably and measurably, partly through an increase in rankings and visibility, but also by improving customer engagement and conversion on the website. We go the extra mile to ensure both are factored into every campaign for every client. We lean on 20+ years of experience and a wealth of expert SEO knowledge to create completely bespoke SEO strategies for each client, tailoring every aspect to achieve your unique goals.

The Most Common Birmingham SEO Services

Birmingham is a diverse city with a wide range of prominent industries and sectors across its business community, and this is reflected in our Birmingham SEO client portfolio. Our SEO service is completely tailored for every client, so we can help businesses of any size in any industry.

For instance, specific to doing SEO in Birmingham, it may be that a Birmingham-based business that provides services to local customers could benefit from a particular sub-set of SEO activities collectively known as ‘Local SEO”. This improves visibility in relevant searches that include the word “Birmingham” or that are made by a user whose location is set to Birmingham in Google. By contrast, an ecommerce business with its headquarters in Birmingham would be better served by an SEO campaign tailored to improve ranking positions nationally.

We have roughly the same number of small local SEO clients and larger ecommerce clients operating out of Birmingham. Get in touch to learn more about our experience with Birmingham businesses.

How Does SEO Work?

SEO is not a single activity, and there is no single activity that will get you to the top of the results for the most competitive search terms. It is a multi-layered and nuanced process involving several activities, each aimed at improving a slightly different aspect of your website, all working together to make your website better than your main competitors' websites.

These are a few of the main activities that might be combined to form an SEO campaign:

1. Free SEO Audit & No-Obligation Consultation

At the foundation of every great SEO strategy is an in-depth audit. We analyse your website, competitor sites, existing customers and potential customer groups to identify the most promising opportunities – and unlike other SEO agencies, we do it all free of charge. We then deliver our findings to you in a zero-commitment consultation, along with a fully considered data-driven SEO strategy. If you like our thinking, we can discuss how to move forward together.

2. Technical SEO

If you want to increase your visibility in Google, the first thing you need to do is make sure that Google can find, read and understand the content in your website. We will make sure that your pages are coded to best practices, structured in a way that Google can understand, load quickly and are mobile-friendly.

3. On-Page SEO Management

On-page SEO is somewhat comparable to technical SEO in its goal of helping Google to understand your website, but the focus is less on code and more on the inclusion and placement of keywords in metadata, on pages and throughout the website as a whole. We will also carry out some of the more often neglected areas of SEO, including image optimisation.

4. Content Production

Where relevant, we will factor in time for the production of content and creative. Our strategy will dictate which types of content and creative media you will need, from long-form content to FAQs or infographics. This might include evergreen pillar content that will be relevant to readers for years to come, or it may be more centred around the regular production of blogs, articles and linkable assets for targeted content marketing campaigns.

5. Link Building

We use contemporary, safe, white hat link building techniques to generate and facilitate backlinks to your website. We are experts in outreach marketing and have been running digital PR campaigns for over a decade.

6. SEO Strategy Review & Reporting

Your SEO strategy will be reviewed regularly to make sure it is still aligned with the real-world and your commercial goals. Google famously make hundreds of algorithm updates every year, the needs and behaviours of your customers change over time, and your business changes too. We stay flexible to make sure our work is always focussed on achieving optimal commercial performance. Our monthly SEO reports go beyond the standard level of reporting to include detailed strategy analysis as well as data about your online presence, ranking positions and commercial performance.

7. Local SEO Birmingham

Where it is appropriate, we will include specific activities aimed at improving your rank in Google for anybody searching for your products and services in Birmingham. As you would expect from an SEO company in Birmingham, we have an excellent understanding of the local area and can use this to your advantage.

Strategies to Increase Sales, Leads & Enquiries

When we improve your rankings through a tailored SEO campaign, we focus on achieving real commercial results that generate a return in investment for you. As multi-award winning digital marketing experts, we take an integrated approach to every search marketing campaign, factoring in email, social media marketing and PPC when relevant, but always with SEO as our primary focus.

We also have the experience and digital marketing expertise to understand that direct conversions from customers are not the only critical markers of success. There are other valuable ways to engage with your target markets through SEO, such as attracting bloggers, industry media and the press to your website. This multi-channel marketing philosophy ensures that we not only grow your sales, but we also grow your business and your brand, ultimately leading to more return on investment ROI.

Delivering the best possible ROI is in our best interest – your success is our success. As a small Birmingham SEO company, we only work with a select few clients, forming long-term relationships by delivering ROI and commercial results.