SEO Blackpool

Growing businesses with SEO in Blackpool

If you want your website to deliver more enquiries and sales, search engine optimisation (SEO) is the most effective thing you can do. People are up to 3 times more likely to search for products and services in Google than anywhere else, so increasing your search engine rankings is the most efficient way to connect with more customers.

In a recent study of UK website owners, 34% of respondents also said that SEO delivered the best return on investment (ROI) of any channel they use in their marketing. That's more than double the amount for any other channel, the next best being PPC at 17% and then Email Marketing at 13%.

While each business owner will have their own story as to why they started their business, the aim of any company is to make a profit. The goal is to ensure you can maintain a steady stream of revenue, profit and income and using leading SEO experts will ensure that this is the case.

The precise SEO strategy used will depend on the nature of the business, as well as its goals. MoreTraphic works closely with clients to ensure that the steps being taken all help businesses to achieve their goals – be it more sales, enquiries or a larger subscription base.

MoreTraphic will also ensure that SEO is focused on the right demographics, so regardless of whether you’re looking to promote your business locally, nationally or globally, we are here to help.

The importance of using an experienced SEO Agency

It's essential to ensure that the SEO agency you use is experienced. While it might be tempting to use the cheapest agency you can find for SEO in Blackpool, if the right SEO practices aren’t used in the first instance, then it could be incredibly expensive to rectify in the future.

Finding a highly skilled SEO agency who will do the right things from the outset will mean your results are achieved much faster and without the risk of costly Google penalties being applied further down the line.

MoreTraphic have over 20 years of SEO experience. We are Google-certified and a Member of the Chartered Institute of Marketing, which means we are held to the highest ethical standards and adhere to a strict code of practice. We will only ever use ethical, clean, 'white hat' SEO tactics, placing the highest importance on the future safety of your website's rankings and indeed your business.

Tailored SEO in Blackpool

The importance of using the right SEO agency cannot be underestimated. Although the basic premise of SEO can be easy to understand, the amount of work that needs to be undertaken and the many updates in the industry mean that any business looking to prosper online should be keen to find a specialist SEO agency.

MoreTraphic offers SEO solutions that are tailored to the each client's website, not what has worked for others, allowing for a more robust SEO strategy that’s designed to help a business climb the ranks of search results.

Regardless of whether you are an estate agent, operate as a plumber or are in charge of a global empire, MoreTraphic will ensure that the SEO strategy put in place is effective for you and yields the specific benefits your business is looking for.

How much does the best SEO in Blackpool cost?

Reliable SEO should be a given, offered by every professional in the SEO industry, but this isn’t always the case. As such, when looking for the best SEO agency in Blackpool, it’s vital to ensure that the company has the experience and professionalism to ensure the SEO strategy has the desired effect.

Different SEO professionals offer different levels of service, and some of the pricing can become a little confusing.

MoreTraphic will liaise with you to ensure that the best strategy is put in place, explaining every part of our proposal and how it will benefit you, ensuring you receive cost-effective SEO without any of the confusion.

What types of services do you offer?

The work that needs to be carried out as part of an SEO campaign can vary, but some of the more common practices used when carrying out search engine optimisation include the following.

Keyword Research

Keywords are search terms entered by search engine users, and optimising content to include these terms means that a business can make the right connections to potential customers. However, it’s also crucial that the content offers clarity and conciseness, regardless of whether it’s a blog entry or product description.

MoreTraphic routinely carries out extensive keyword research to ensure that content is optimised for Google while also encouraging interaction and conversions.

SEO Audit

Whereas some people may be creating a website for the first time, others may be looking to improve rankings for a site that has been in place for some time.

An SEO audit is an excellent way of finding out what could be holding a site back with search results, as well as highlighting opportunities for some spring cleaning on the website itself.

An SEO audit pinpoints areas such as broken links, slow-loading content and outdated website elements as well as other areas for improvement.

Speed Optimisation

As you probably already know, a website taking a couple of seconds longer to load than it should do can make the difference between a sale and a lost customer. More importantly, a slow website will hurt your rankings in Google, which decreases your traffic, leaving you with fewer opportunities to sell in the future.

We can make sure your website loads fast on all devices, meeting Google's strict standards and helping your site to rank at the top of the search results for more of your most valuable keywords.

Link Acquisition

When a website links to another, this is known as a backlink. The links from one website to another can be considered as signals of trust by Google, but only if the website linking is of good repute.

In the old days of SEO, websites were able to rank easily by creating backlinks from websites with very little topical relevance. The modern-day iteration of SEO is much different, and the complicated algorithm used by Google means that even a simple backlink is reviewed intensively.

Although link acquisition is an important part of any SEO strategy and the number of links you have is critical, it’s also important to ensure that any links acquired are coming from reputable sources to avoid penalisation in Google. We are experts at optimising these 'off-page' signals, and we work hard to ensure that any links acquired come from high-ranking, safe, relevant and reputable websites.