SEO Bradford

Why use an SEO agency in Bradford?

Although many large businesses are aware of the importance of SEO, we sometimes hear from smaller businesses, especially local businesses, who are unsure as to why they should consider SEO as part of their strategy.

When looking for local businesses and services, 97% of people now turn to the internet before anywhere else. This isn’t to say that a business can’t prosper by appearing in traditional print business listings, but to generate the level of enquiries a business needs to stay afloat, search engine optimisation is integral.

For most local businesses, Google delivers in excess of 50% of their website traffic - and those visitors tend to convert better than traffic from any other marketing channel. Investing in this to grow and protect it is therefore the most logical way to focus your marketing budget, as this is where you can have the greatest impact.

While a business can perform its own SEO, as the site grows, the work needed will also increase. This can be further complicated by Google ‘algorithm updates’ which change the way the search engine ranks websites, often with little or no warning. Google makes hundreds of these updates every year and understanding the evolution of the algorithm is key to finding the most efficient ways to help a website’s rankings.

Using an SEO agency in Bradford will ensure that your business has more free time to focus on other areas of the business while being confident that the most effective methods are being used.

SEO-focussed digital marketing company

Many of the activities that form an SEO campaign are visible to your customers, including content both on your website and on other websites. As well as ensuring that the website is optimised for search engines, we will also ensure that your online presence is seamless.

The experts at MoreTraphic are not just SEO specialists. We are knowledgeable, experienced, award-winning digital marketers with 20 years of experience. We know how to market your website without compromising your brand or your company’s values.

Our expertise spans social, PPC, email marketing and even offline advertising. We understand that we are not just promoting your website, but we are also promoting your brand and your message. You can trust us to do that in the right way.

We can also offer expert advice on other digital marketing channels, helping you to improve your overall online marketing strategy.

Tailored white hat SEO in Bradford

Search Engine Optimisation (SEO) should sit at the core of the marketing strategy for every commercial website. However, no two SEO campaigns are the same and the processes required to optimise each website are unique.

Cheap, low-quality SEO providers often make one of two critical mistakes with their clients. The first common pitfall is selling one-size-fits-all SEO ‘packages’. These are not tailored to the client and, more often than not, create little-to-no value and therefore completely fail to deliver results.

At MoreTraphic, we tailor every single campaign to the client. Our bespoke campaigns target the goals and KPIs that matter to you the most, meaning every penny of your budget is used efficiently and therefore generates more return on investment (ROI).

The second common pitfall is using shortcuts for link-building and ranking websites. This is known as ‘black hat SEO’ and can be extremely dangerous. Although there could be short-term benefits with this type of SEO tactic, the most likely outcome is that a website will fall in search rankings. In the worst cases, websites can be completely removed from search engine results.

MoreTraphic has more than 20 years experience in search engine optimisation and we only use safe, best practice, ethical SEO strategies that guarantee long-term successes. This is known as white hat SEO and, while it may involve slightly more work up-front, this is the only way to be certain that the future of your rankings, website traffic and business are effectively protected.

Proven results from SEO in Bradford

One of the main factors that need to be considered when searching for an SEO agency in Bradford is how soon the results will be seen. There is no SEO strategy that can make a website rank first in search results overnight, but using an SEO company that can offer proven results offers business more peace of mind.

The process of SEO can be compared to planting a seed, in that the more time that passes, the more fruitful the results will be. Business owners should expect to see results within six months, but improvements will be made as long as a robust SEO strategy is in place.

Different businesses will yield different results in relation to SEO, but using the right SEO agency ensures that you will see the following benefits:

Increased Visibility

Whether you are selling goods via ecommerce or offering a service using a subscription model, MoreTraphic will ensure that your website gets found by more of the right people. We use the latest, cutting edge SEO tactics to make sure we optimise for ‘intent’, leveraging the newest parts of Google’s algorithm which are designed to match content to keywords based on the actions Google think the searcher wants to take.

Build Brand Awareness

Although the selling of products and services is important for a business to thrive, there are other benefits associated with SEO. The building of brand awareness helps customers understand what a business can offer and helps to build trust.

A Return on Investment

Some SEO strategies can be more expensive than others, but the purpose of SEO is to ensure that the website is being found online by the right people. As such, the bottom line of the business is increased meaning that a return on investment is inevitable if SEO has been carried out in the right way.

Why choose MoreTraphic for SEO in Bradford?

When searching for an SEO agency in Bradford, there are plenty of options available. However, it’s important that only a seasoned professional is used when looking to get the best from SEO, and MoreTraphic can offer bespoke SEO services that allow businesses to flourish online in the right way.

Regardless of whether you’re launching a website for the first time or looking to update a current website, then why not get in touch with MoreTraphic to discuss your requirements in more detail.