We provide SEO services to businesses in Liverpool; improving their organic rankings in search engines and delivering more traffic and customers.
Liverpool is known as a hub for service sector businesses as well as being a famous trading city. Thee are over 65,000 registered businesses in Merseyside. With only 10 organic spots on the first page of Google search results, how do you plan on beating your competitors to the top?
registered businesses in Merseyside
Google searches made per second on any given day
of consumers who did a local search visited a store within 5 miles
of mobile searches are related to a location
Expert SEO Agency Liverpool
Search engine optimisation (SEO) is a collection of specialist digital solutions that, when combined, result in more organic visibility in search engines. By improving the organic ranking of your website for relevant, popular, commercially-driven search terms, we can increase brand exposure, website traffic, enquiries and sales for your business.
We deliver expert SEO in Liverpool for all sizes of business, regardless of industry or the size of the company. Fundamentally, whether we are doing a smaller local Liverpool SEO campaign or a large national ecommerce SEO project, the basic principles of SEO remain the same – moving through strategy, on-page optimisation, off-page optimisation, monthly progress reporting and regularly reviewing the SEO campaign.
1. SEO Strategy
Every client site, every sector and every market segment that we work on is unique, each presenting different hurdles and distinct complexities. This is why the crucial first step of any campaign is the formulation of a tailored SEO strategy. As the first step of your SEO campaign, we will analyse your website, your competitors, the keywords your customers are searching and the marketing opportunities available to us.
Our initial SEO audit is provided free of charge, so you can see how we propose to improve your organic search visibility and increase your sales before making any commitment to a project. Your bespoke, tailored audit will be based on data and intelligence from market-leading tools and will include detailed advice and a road map for the first 6 to 12 months.
2. On-Page SEO
On-page SEO, sometimes called on-site SEO, is the practice of improving the code and content on your website. The goal is to make sure that Google can read and understand the website and to make sure that real visitors to your site receive a best-in-class user experience.
The process includes technical SEO as well as more creative optimisations, such as ensuring the right keywords are used in the right places throughout the site. It also includes those grey areas between code and content such as image optimisation.
Our SEO campaigns are not only designed to improve visibility and traffic to your website. Our ultimate aim is to optimise your business online – to increase engagement with your target audience in order to generate more brand awareness, sales, and leads from interested customers. We have over two decades of experience as digital marketers and will leave no stone unturned when optimising your website, ensuring you see maximum commercial value from our SEO work. This includes ancillary considerations such as social media and email integration, content marketing, page speed optimisation and conversion rate optimisation (CRO).
3. Off-Page SEO
Building the authority and reputation of your site in Google is as much about the management of factors that sit off your website as those you control on your website. Google expects you to optimise your content and code to the highest possible level because you own it and control it, but they look for off-page factors to determine how other people view your website. Enter link building.
When Google sees that another website has a link to your website, it views that as a signal of value – a sign that your website must be tremendous and should, therefore, rank higher in the search results. After all, why else would other sites be pointing links at yours?
We have 20+ years of experience facilitating this process of natural link building using safe, powerful and commercially-driven techniques including digital PR, content marketing and blogger outreach.
In reality, effective off-page SEO is about much more than just link building. There are many technical elements involved in the link building process, primarily centred around the relevance, quality and trustworthiness of the sources of the links we acquire. There are also several more subtle, but still critical, signals of value that can be earned through off-page SEO, including citations and directory listings, unlinked brand mentions and social media interactions.
4. SEO Reporting & Campaign Reviews
Reporting is not just a means of telling you where you rank in Google for a select list of keywords. It is an opportunity to dig deep into your website's commercial performance, analysing its strengths and weaknesses and identifying opportunities for growth through actionable insight. Our reports balance granular data from market-leading SEO tools with the kind of big-picture thinking that allows us to refine your SEO campaign over time, improving efficiency and increasing the commercial effectiveness of our partnership.
Our reports are completely tailored for each client, equipping you with the information you need to make effective business decisions relating to your website and your wider online marketing.
Local SEO Liverpool
Google has become so ubiquitous, so 'everywhere' in our daily lives, that we could be forgiven for not even realising how often we use it. With smartphones in our pockets, using tablets while we watch TV or work out, and voice search on the rise thanks to home assistants and Bluetooth, it shouldn't be surprising that we each often make more than 20 searches per day in the UK.
In total, over 5 billion searches are made in Google every single day. Many of those searches have what we call 'local intent', meaning the person searching is looking for a local company or service. If your business provides products or services to customers within a targetted geographic location, then local SEO is right for you. A perfect example would be us ranking our website for "seo company liverpool" and "liverpool seo company".
Local SEO shares many fundamental practices with regular SEO but includes some critical differences. Very few SEO companies understand these subtle considerations. We are experts in local SEO and regularly increase localised and Google Maps rankings for clients all across the UK, not just in Liverpool.
As a core focus for our SEO Liverpool is a city we know well, and we have achieved fantastic results over the years. Whatever niche or industry you operate in, we will deliver a fully optimised and tailored strategy that provides maximum traffic and commercial benefit from local search results.
Sell More Online with Ecommerce SEO
SEO for ecommerce websites is highly complex due to the size and complexity of online stores. It is also extremely competitive since the target rankings are national and the commercial potential is so significant. We are provide specialist ecommerce SEO services, and our experience helping clients to navigate the intricacies of ecommerce SEO spans two decades.
We have worked on ecommerce websites for clients in a range of competitive niches including furniture, packaging, fashion and many more. Whatever you are selling online, our experts are on hand to drive more traffic and sales through your website.
Choosing between SEO Companies in Liverpool – Why MoreTraphic?
MoreTraphic is a small, highly-skilled, certified and highly experienced Liverpool SEO agency. We have been ranking websites in the most competitive markets and niches for over 20 years, making many of our clients household names and delivering massive commercial growth. Despite this, our unique business model means our services are incredibly affordable for businesses of all sizes.
The old adage is "small enough to care but large enough to deliver". We rewrite the rulebook slightly in being small enough to care and simply experienced enough to deliver. All of our Liverpool SEO experts work remotely to keep our overheads as low as possible, always adhering to strict deadlines for the simple reason that we are passionate about what we do. We don't have any junior SEOs on our team. We don't have any part-timers. We are a close-knit group of experienced specialists doing what we love for a select few clients – and it is precisely this stability that allows us to offer world-class SEO services at extremely affordable prices.
And it's a self-fulfilling prophecy. Our model means we can charge less, which means we deliver better ROI. Doing that keeps our clients happier (our client retention is over 95%) which gives us more stability, meaning we can spend even less time on our own sales, marketing and on-boarding – and that means we can continue to keep our costs low. We keep it simple and deliver results.
Furthermore, our experts have an in-depth knowledge across the full spectrum of offline and digital marketing channels including social media, email, conversion rate optimisation, PPC and remarketing, as well as PR, TV and radio. This means we can advise clients across the full marketing spectrum. We are Google certified and members of the Chartered Institute of Marketing (CIM), meaning we adhere to the strictest ethical standards and operate at the bleeding edge of contemporary marketing.
Whether you need a Liverpool SEO agency to rank your website locally or you aim to increase your rankings and online presence nationally, we will create an effective, tailored strategy to position you above your competitors for the most commercially valuable search terms.