We're a team of specialist SEO experts based in Stoke on Trent. We have a track record of delivering commercial success for clients; improving their website's visibility in search engines and delivering more traffic and customers.
Whether you're selling nationally or targeting local customers in the Stoke on Trent area, we have the skills to grow your sales and brand visibility in search engines.
With only 10 organic spots on the first page of Google and the first result getting most of the clicks, you need to beat your competitors to the top.
most popular city for startups in the UK
Google searches made per second on any given day
of consumers who did a local search visited a store within 5 miles
of mobile searches are related to a location
Affordable SEO in Stoke-on-Trent
MoreTraphic was founded by two of the UK’s leading SEO specialists with one goal in mind – to provide affordable SEO services that get real results for the client. Based in Stoke-on-Trent, our business revolves around two principles: stay small and stay lean.
We stay small, so the expertise and focus we offer you is never diluted. Our experts have been working in SEO and digital marketing for over a decade and have won many awards, both locally in Stoke-on-Trent and on the national stage. The same experts who welcome you onboard will handle every aspect of your entire SEO campaign, so you’ll never have your budget wasted on juniors, interns, freelancers or trainees.
We stay lean by keeping our overheads low, which keeps our pricing low too. We work remotely, but always to strict deadlines, and we leverage our experience and influence to source the most cost-effective SEO tools for the job. This allows us to deliver tremendous results even for clients with smaller budgets.
Our prices are 100% tailored for each client, ensuring affordability and maximum return on investment (ROI). If you’re based in Stoke-on-Trent and want to get more from your SEO, talk to us today for a free, no-obligation consultation.
Why do businesses need SEO in Stoke-on-Trent?
SEO is the most powerful digital marketing channel you can invest in.
People turn to Google and other search engines as their first port of call to find products and services like yours. Search engine optimisation (SEO) is about unlocking that vast potential by making yourself more visible in search engines. It doesn’t matter how big or small your business is or whether you sell locally in Stoke-on-Trent, nationally or globally. The majority of your potential customers are using search engines, so SEO can deliver huge growth for you – more than any other investment.
We tend to find that successful businesses operating in Stoke-on-Trent feel SEO is their most profitable online marketing activity. With an insightful and commercially-focused SEO strategy and the right team in place, it's not uncommon for the majority of a website's traffic and revenue to come from organic search results. Just as national businesses can capitalise on large volumes of traffic from Google, even local businesses in Stoke-on-Trent can thrive off the sizeable regional population.
SEO Delivers Traffic That Converts
Search engine traffic is also more likely to convert. When you force pages in front of people through advertising, social media or other ‘outbound’ marketing activities, you are not earning that visibility by increasing the value in your pages. You are just paying to thrust them under their noses, usually when they are not actively looking for whatever you offer.
By contrast, SEO is the process of uncovering, communicating and promoting your core value, so Google can see it and reward you with high rankings for valuable search terms. The result is more customers finding you when they are actively seeking out your products and services, then seeing the same core value that Google did, leading to more customers and sales.
We tend to find that in Stoke-on-Trent SEO is generally one of the lowest monthly investments for any growing business. Furthermore, the longer you stick with it, the more your return on investment (ROI) will improve, making SEO the best way to get more paying customers.
Tailored SEO Services Stoke-on-Trent
Every SEO campaign starts with a free consultation and audit, followed by the production of a robust strategy. Our SEO strategies are based on several factors, including:
- Competitor analysis
- Customer analysis
- Keyword research
- Technical SEO audit
- Content audit
- Digital marketing audit
By analysing these things, we can put together a tailored plan which makes the most of your existing assets, targets the most commercially valuable areas of your business and tactically adds value in a phased manner to ensure quick returns as well as progress towards longer-term objectives.
Our marketing experts all have over a decade of experience, so we know how to craft tailored SEO strategies aimed at specific market segments, ensuring your budget goes as far as possible and delivers the best return on investment (ROI).
If you are based in Stoke-on-Trent and think you could be getting more traffic and sales from Google, contact our experts for a free consultation. Discover how a small, local SEO team in your area could be the key to generating massive growth for your business.
Ecommerce SEO Experts in Stoke-on-Trent
Could you be selling more online?
Stoke-on-Trent, located at the heart of the UK, is a hub for ecommerce and logistics businesses. We have worked with many of these ecommerce businesses over the years, generating award-winning results. Our ecommerce SEO experience spans all of the major ecommerce platforms, including Magento, Shopify and WooCommerce.
Each platform has its quirks and nuances, and our expertise allows us to navigate these with ease. We can suggest the best extensions, resolve common technical SEO issues and optimise your ecommerce architecture for success in Google, being careful to protect your other marketing channels such as PPC or paid social.
If your business is in Stoke-on-Trent, but you sell products or services online, you will already appreciate the commercial potential in SEO. More than 90% of all UK searches go through Google, and over 80% of those searches result in an organic click. Out of those, 35% of the clicks go to the website ranking in the number 1 position. Gaining visibility in Google can be the key to success for any ecommerce business.
Our experience enables us to shape and manage ecommerce SEO strategies to drive commercial value through both the short-term and long-term. Unlike service-driven SEO, ecommerce SEO generally requires focus across a vast range of keywords, each varying in competitiveness and commercial potential. We know how to steer a campaign over time to create tangible growth and ROI at every step.
Local SEO Stoke-on-Trent
Gain more new customers, boost your sales and build your brand with our award-winning local SEO services in Stoke-on-Trent.
In short, local SEO is a very particular type of strategy that pinpoints a chosen location for your search terms, such as 'accountant stoke on trent' or ‘solicitors stoke on trent’. Google treats this very differently than it would treat either of those searches without a location specified. By stating a location, you are allowing Google to thin out the websites it returns. In fact, it can also do this based on your location when you are searching.
If you only operate locally in Stoke-on-Trent or the surrounding areas, then you could save yourself a lot of money by using a local SEO specialist in Stoke on Trent, rather than investing in a national campaign which targets an unnecessarily wide area and pits you against thousands of additional competitors in Google.
MoreTraphic has an in-depth understanding of local SEO. Our skilled specialists have more than a decade of local SEO experience, and we can help you to target your customers with laser precision.
SEO Stoke on Trent FAQs
If you have any questions at all about SEO, please feel free to contact us. Our experts are happy to offer free guidance and answer your queries. Some commonly asked questions are answered below:
Will I need to do anything to help?
Not if you don’t want to, but we’d be happy to work alongside you and your team to plug the gaps if that’s what you’d prefer. We take pride in being seen as part of the team by our clients across Stoke-on-Trent and Staffordshire and can even work on-site with prior arrangement. We tailor our approach to make sure we maximise your existing resource, so you only pay for what you need from us.
Do you offer training and consultancy?
We love passing on our knowledge and expertise and regularly provide training sessions for individuals and teams, working with companies of all sizes. Each training schedule is unique, and we focus on the areas that will have the most value for you. We try to provide real-world, hands-on guidance through masterclass sessions where SEO is conducted on your website and you are left with actionable next steps to work on. The best way to learn SEO is by doing it, so we skip the fluff and get right to it.
What will I need to pay for SEO in Stoke on Trent?
The simple answer is that it depends. How many keywords would you like us to optimise for; a handful, a few dozen or a few hundred? How competitive are those keywords, and where do you currently rank in Google? Are you looking for customers in Stoke-on-Trent, nationally or internationally? And most importantly, how quickly do you want to grow?
We tailor our quotes based on the unique requirements of each client. Quotes for a local SEO campaign might start around £450 per month, whereas larger ecommerce SEO campaigns could reach several thousands of pounds per month. The key thing to understand is that the investment required will scale with competitiveness in Google, which is directly correlated to the commercial potential of the campaign. As you might expect, if you aim to build a multi-million pound ecommerce business, then you’ll have to invest more than you would if your goal was to grow a more modest local business serving Stoke-on-Trent, for example.
Either way, the return on investment (ROI) is the most important thing to consider – and that’s where our expertise and value is. We are cheaper than most SEO agencies, despite being more experienced, simply because our business model was created with low overheads in mind. We are based in Stoke-on-Trent (meaning our business costs are low), all of the experts in our small team work remotely, and we only ever spend money on cost-effective tools that improve results for the clients. What we save, we pass on to you.
How soon will I see results?
You’ll see your rankings start to improve very quickly, within a matter of weeks. You’ll see commercial results once rankings start hitting the first page of Google. Less competitive terms, which usually deliver less traffic, will hit that first page before bigger, more lucrative terms. The important thing is that we will structure our campaign to make sure you see small wins quickly, so your campaign starts generating ROI early, giving you revenue to cover your SEO investment while we work on the longer-term goals. We’ve won awards for strategic thinking because we’re experts at planning, steering, managing and delivering ROI from SEO campaigns.