Choose Your Niche

Automotive

Customers looking to buy a new or used car are likely to do a great deal of research online. They will research makes and models, compare prices, read reviews and window-shop the cars on offer at local dealerships. The more often somebody finds your dealership's website in search engines, the more likely they are to trust your brand. That greatly increases the chances that they will choose your dealership once they start speaking to salesmen and booking test drives.

Building trust through increased brand presence in search engines is equally important for driving schools. Learning to drive is a major milestone for most people, not to mention a significant investment. People who are learning to drive want to know that they can trust you, and building a solid presence online reinforces this.

Thanks to our experience with car dealerships and driving schools across the country, we understand all of the subtle nuances of automotive SEO.

Education & Child Care

Those who manage nurseries and preschools are faced with growing difficulties in finding customers. Word of mouth is definitely important, however, more and more parents are simply running a quick Google search and contacting the first few centres that they find with trustworthy websites and good reviews. To expand your customer base, you need to get to the top of the Google search results.

At MoreTraphic, we specialise in helping nurseries and preschools attract more local custom through Google. If you'd like help with your SEO, please contact us for a free quote.

Financial Services

Nobody knows better than financial services companies just how important it is to maintain a healthy sales pipeline. Every business needs new leads and new clients on their books if they are to stay safe and blossom. At MoreTraphic, we are working closely with local accountants, financial consultants and wealth management companies across the UK to strengthen their SEO on a monthly basis.

We have the experience and industry knowledge to provide transparent SEO services that grow your company's online profile, delivering more leads and new clients. There are only 10 positions on the first page of Google results and in our experience there are many many more than 10 accountants, financial consultants and wealth management companies in any given area. We will get you onto that first page of results and climbing to the top spot.

Hair & Beauty

If you want people to book hairdressing appointments with you, your hair salon needs to show up on the first page of Google. The days of phone books and newspaper advertisements are long gone, with customers now turning to the web instead.

We have helped numerous hair salons and barbers to rank on the first page of Google search results in their area. As such, we fully appreciate that word-of-mouth is still as important as ever, however it can take a long time to grow your business relying solely on word-of-mouth marketing. Our carefully crafted hair salon SEO service actually works alongside your word-of-mouth marketing, leveraging it to boost your presence and organic rankings in search engines.

Home Repair & Tradesmen

SEO is the most reliable avenue for affordable traffic growth. It doesn't require a huge initial investment and can typically lead to years of exponential growth with the right strategy.

It's hard to differentiate yourself from competitors in an industry like home services. After all, the majority customers can't tell the difference between one home contractor and another.

Because of this, people generally make searches such as "roofers near me" and click on the very first result that comes up. SEO is the route to the #1 search result. You won't see the impacts of SEO right away, however, a winning SEO strategy will get your traffic surging within months.

Insurance & Legal

Search engines are an important part of a current insurance buyer's customer journey for personal, business, travel and medical related insurances. The same is true for legal services. Many insurers, brokers and law firms are not as easy to find as they could be in search engines, resulting in a missed opportunity to gain new customers and to communicate effectively with existing customers. By increasing your organic search presence, we will help you to connect with more potential customers and surface answers to common problems, helping to minimise support calls and maximise renewal and retention rates from existing customers.

Local Consumer Services

Local consumer services are an invaluable part of the UK economy. They are also deeply entrenched in the personal lives of consumers across the UK. Whether you're providing family photography, home care or a place for loved-up couples to get married, you become a part of the lives of your clients from the moment they engage with your services. But how can you ensure that your services reach as many people as possible? The answer is SEO. With SEO, you'll be able to reach more customers than ever before.

Medical & Health Care

At MoreTraphic, we believe that access to the best medical services and health care providers should be straight forward and hassle-free for those who need them. Increasingly, people are turning to search engines such as Google for this access. We provide ethical SEO services to those in the medical and healthcare sectors, helping them to highlight their value and expertise to search engines. In doing so, we can ensure that your website achieves top rankings for relevant searches made by the people who need your services.

We have years of expertise in healthcare SEO and medical search. Amongst our ranks we boast a founding director with a biochemistry degree and a content writer with NHS experience. More importantly though, through our experience with health-related SEO projects our whole team has picked up valuable technical knowledge across a range of medical disciplines, including regulatory compliance with regards to website content and ethical medical marketing standards. With Membership in the Chartered Institute of Marketing, we are held to the highest ethical standards.

Medical and health-related SEO is generally considered amongst the hardest SEO niches. For good reason, Google places additional restrictions and stringency on what they will rank for searches related to this niche. Due to our experience, we have unique insight into the precise mechanisms that underpin this in Google's algorithm. This is how we have developed powerful strategies for our health and medical clients in both the consumer and business sectors.

With health-related searches rising by around 20% year-on-year, it's evident that the online market for digital health services continues to grow. We can make sure that your services are found by the people who need you the most.

Professional Services

Profesional services are an interesting model for online marketing. These are not generally 'stack them high, sell them cheap' offerings. The average volume of leads and sales received by professional services companies may be lower than is seen in many other types of business, but the value of each new client can be huge. This is important because it means the success of the long-term strategy is harder to measure against short-term peaks and troughs in business acquisition. Getting the strategy right first time is imperative.

We have found that many professional service companies are struggling with search engine optimisation. Few do it well. When auditing websites for architects, engineers and all types of professional service businesses, perhaps the most widespread problem is the lack of optimised website structure. This means that there aren't enough pages on the website to cater to the wide selection of possible search terms. Other prevalent issues include lack of off-page authority through links and dated coding standards.

We not only research keywords; we research you. No two businesses are alike, but we tend to find this is true for professional services businesses in particular. On the surface, two architects or recruitment agencies may appear to offer very similar services to a similar target client, but upon investigation we find fundamental differences. We use these differences as an important part of our SEO strategies, making sure we differentiate you properly from your competitors and capitalise on your unique strengths in a way no competitor can rival.

Property & Real Estate

Are you under the assumption that just because your properties are listed on the big portals like Rightmove and Zoopla that you've got it covered?

Google is gigantic. Compared to even the biggest real estate portal, it's off the scale. And did you know that the majority of people are using Google when searching for a new home?

We can help your estate agency to cast a wider net and gain interest and enquiries from the full market. By driving traffic directly to your website, you increase the chances of getting an enquiry by over 300%. You are not restricted by the usability of the aggregator platform meaning you can promote your own USPs the way you want to. Plus, your properties are not mixed in with the competitors so you get more of the customer's focus.

We have a great deal of experience with real estate SEO, both for domestic real estate agencies and commercial property consultants. We can help you to rank your website, properties and ancillary services at the top of Google, to capture traffic earlier in their property research, giving you more opportunities to reinforce your brand and gain enquiries.