Car Dealer SEO
We are Car Dealer SEO experts, with industry knowledge and niche experience across the UK. We can get you to the top of Google when customers in your area look for car makes and models or search keywords such as car finance, used cars or best car dealerships.
There are just 10 spots on the Google Search Results page. How do you plan on beating your competitors to the top?
of all automotive searches come from a mobile, many related to dealerships
Google searches made per second on any given day
of consumers who did a local search visited a store within 5 miles
of search engine queries are 4 words or longer
Car Dealership SEO Explained:
Why is SEO Important for Car Dealerships?
SEO can deliver tangible commercial value to your car dealership by increasing your website's visibility in search engine results. The modern car buyer is looking online more than ever – researching car models, prices, dealerships and reviews. It is now more important than ever to be ranked at the top of search results, to encourage online visitors which then later translate into real-world footfall, test drives and car sales.
We can take the guesswork out of ranking your website. We have the experience and the tools to help you to capture more interested buyers giving you more opportunities to sell.
Keywords are part and parcel of website management. The addition of relevant keywords, like "used cars" or "car finance", in all the right places will tell Google and other search engines what your website is about. The tricky part is selecting the keywords that will deliver the most commercial value. We can tell you what your customers are searching in Google, which keywords are the most competitive and which keywords will make you the most money.
50% of all Google searches made now contain 4 words or more. These longer phrases are known as long-tail keywords. An example would be something like “used Jaguar XF 2010 3l diesel”. By contrast, a short-tail keyword might be something much more generic like “second hand jaguars”.
While each long-tail keyword might be searched less frequently than a short-tail keyword, the combined number of searches for all relevant long-tail keywords usually dwarfs the short-tail keywords. Long-tail keywords are generally less competitive too. This kind of intelligent and strategic SEO can be used to drive a staggering number of new car buyers to your website relatively quickly. We are experts in developing keyword strategies that deliver real-world results.
Content is critical to achieving top rankings. It is important to be very clear and articulate when telling the buyer about your dealership and the vehicles you have for sale. Great content will keep prospective customers on your webpages for longer meaning you can build more brand awareness and engagement.
We have specialist tools that enable us to pinpoint the perfect length of content, how often it must be updated, precisely how many times each keyword should be used and how your content should link together through the website to create the perfect user journey.
We won't just write content that Google likes; we'll also make sure it converts more of your website visitors into customers.
Expertise, Reputation & Trust
Are you an expert in new or used car sales? Are your dealership's services better than your competition’s? We know how to communicate this effectively to potential customers and to search engines.
Successful SEO campaigns hinge on the website's overall reputation. A better reputation ensures that your site is accepted as a credible source of value by search engines. The first step when establishing your website as an authority is making sure the content is optimised on the website. From the structure and architecture of the content to more technical things like schema, we know how to make this happen.
We will also work with you to develop more efficient ways of gathering positive reviews from customers, which will help you to earn the trust of your customers while also highlighting your value to search engines.
Once the work is completed on your website itself, we can begin to drive signals of value from other websites. This is actually one of the most valuable elements of any SEO campaign.
When another website links to your car dealership website, Google sees it as a signal that you must be offering some value. It is a vote of confidence. If the website linking to you is a reputable, trustworthy, authoritative source of value, then that link will be worth more. Better still is if the website’s content is also highly relevant to your website’s content.
Over the last two decades, we have honed a wide variety of techniques to earn these types of backlinks. It’s true that this is a delicate process and many agencies out there can cut corners, ultimately using dangerous tactics. We are Google-certified and a Member of the Chartered Institute of Marketing, so you can trust us to only employ ethical, safe and effective strategies to grow your website’s authority.
Local SEO is the practice of targeting keywords that include a location name, for example, "car dealers in stoke on trent", or that are localised based on the searcher’s location settings. Google has entire algorithms dedicated to ranking websites for these localised queries.
We know how to work with those algorithms to make sure that any person seeking a dealer in your area can see your site. Studies show that location-based SEO practices are still in the mainstream and car dealers benefit greatly from this type of tactical SEO.
User Experience SEO
Car buyers do a lot of research and make a lot of Google searches. Their user experience, and therefore their customer experience with you, starts as soon as they stumble across your website on a search engine results page.
We make sure that your website can be found high up in the organic listings and the Google Maps listings for all of the most relevant and valuable terms. We also make sure that those search results that the customer sees are embellished with ‘rich snippets’ such as review stars and prices, right there on the search result to improve click-through rate and get more people to your website.
If you want Google and other search engines to reward you with great rankings and better visibility in search results, you also need to offer a best-in-class experience on your website. We will make sure that your website is fast and mobile-friendly. With 60% of automotive searches now being made on mobile devices, this won’t just help you to rank higher and get more traffic, it will also help you to increase engagement and conversion to real enquiries and sales.