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Car Dealer SEO

We're an international SEO agency with offices in the UK and Hong Kong. Our EMEA Headquarters are just a few miles outside of Stoke-on-Trent.

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Magento certifications

We are Car Dealer SEO experts, with industry knowledge and niche experience across the UK. We can get you to the top of Google when customers in your area look for car makes and models or search keywords such as car finance, used cars or best car dealerships.

There are just 10 spots on the Google Search Results page. How do you plan on beating your competitors to the top?

Car Dealer SEO services

Whether you're a local, regional or national dealership, potential customers use search engines as their first port of call when buying and selling cars. Our tailored and affordable SEO services will earn your dealership the attention it deserves.

Start a Project

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Car Dealership SEO Explained:

Why is SEO Important for Car Dealerships?

SEO can deliver tangible commercial value to your car dealership by increasing your website's visibility in search engine results. The modern car buyer is looking online more than ever – researching car models, prices, dealerships and reviews. It is now more important than ever to be ranked at the top of search results, to encourage online visitors which then later translate into real-world footfall, test drives and car sales.

We can take the guesswork out of ranking your website. We have the experience and the tools to help you to capture more interested buyers giving you more opportunities to sell.

> Request a free consultation

Keyword Strategy

Keywords are part and parcel of website management. The addition of relevant keywords, like "used cars" or "car finance", in all the right places will tell Google and other search engines what your website is about. The tricky part is selecting the keywords that will deliver the most commercial value. We can tell you what your customers are searching in Google, which keywords are the most competitive and which keywords will make you the most money.

50% of all Google searches made now contain 4 words or more. These longer phrases are known as long-tail keywords. An example would be something like “used Jaguar XF 2010 3l diesel”. By contrast, a short-tail keyword might be something much more generic like “second hand jaguars”.

While each long-tail keyword might be searched less frequently than a short-tail keyword, the combined number of searches for all relevant long-tail keywords usually dwarfs the short-tail keywords. Long-tail keywords are generally less competitive too. This kind of intelligent and strategic SEO can be used to drive a staggering number of new car buyers to your website relatively quickly. We are experts in developing keyword strategies that deliver real-world results.

> Request a free consultation

Content SEO

Content is critical to achieving top rankings. It is important to be very clear and articulate when telling the buyer about your dealership and the vehicles you have for sale. Great content will keep prospective customers on your webpages for longer meaning you can build more brand awareness and engagement.

We have specialist tools that enable us to pinpoint the perfect length of content, how often it must be updated, precisely how many times each keyword should be used and how your content should link together through the website to create the perfect user journey.

We won't just write content that Google likes; we'll also make sure it converts more of your website visitors into customers.

> Request a free consultation

Expertise, Reputation & Trust

Are you an expert in new or used car sales? Are your dealership's services better than your competition’s? We know how to communicate this effectively to potential customers and to search engines.

Successful SEO campaigns hinge on the website's overall reputation. A better reputation ensures that your site is accepted as a credible source of value by search engines. The first step when establishing your website as an authority is making sure the content is optimised on the website. From the structure and architecture of the content to more technical things like schema, we know how to make this happen.

We will also work with you to develop more efficient ways of gathering positive reviews from customers, which will help you to earn the trust of your customers while also highlighting your value to search engines.

> Request a free consultation

Authority Building

Once the work is completed on your website itself, we can begin to drive signals of value from other websites. This is actually one of the most valuable elements of any SEO campaign.

When another website links to your car dealership website, Google sees it as a signal that you must be offering some value. It is a vote of confidence. If the website linking to you is a reputable, trustworthy, authoritative source of value, then that link will be worth more. Better still is if the website’s content is also highly relevant to your website’s content.

Over the last two decades, we have honed a wide variety of techniques to earn these types of backlinks. It’s true that this is a delicate process and many agencies out there can cut corners, ultimately using dangerous tactics. We are Google-certified and a Member of the Chartered Institute of Marketing, so you can trust us to only employ ethical, safe and effective strategies to grow your website’s authority.

> Request a free consultation

Local SEO

Local SEO is the practice of targeting keywords that include a location name, for example, "car dealers in stoke on trent", or that are localised based on the searcher’s location settings. Google has entire algorithms dedicated to ranking websites for these localised queries.

We know how to work with those algorithms to make sure that any person seeking a dealer in your area can see your site. Studies show that location-based SEO practices are still in the mainstream and car dealers benefit greatly from this type of tactical SEO.

> Request a free consultation

User Experience SEO

Car buyers do a lot of research and make a lot of Google searches. Their user experience, and therefore their customer experience with you, starts as soon as they stumble across your website on a search engine results page.

We make sure that your website can be found high up in the organic listings and the Google Maps listings for all of the most relevant and valuable terms. We also make sure that those search results that the customer sees are embellished with ‘rich snippets’ such as review stars and prices, right there on the search result to improve click-through rate and get more people to your website.

If you want Google and other search engines to reward you with great rankings and better visibility in search results, you also need to offer a best-in-class experience on your website. We will make sure that your website is fast and mobile-friendly. With 60% of automotive searches now being made on mobile devices, this won’t just help you to rank higher and get more traffic, it will also help you to increase engagement and conversion to real enquiries and sales.

> Request a free consultation
Arrange a free
consultation
Expert SEO advice for your
car dealership website
Featured case study

Top Furniture

Through a combination of penalty removal, technical optimisation, content production and off-site authority-building, we have established Top Furniture as the leading disruptor in the UK oak furniture search market, outranking household name competitors for their most lucrative keywords in Google. Our work continues to generate huge organic revenue growth and massive ROI gains through diminishing reliance on PPC.

  • 1692% increase in keywords ranking at positions #1-3 in 18 months
  • 1091% increase in Google share of voice over 3 years
  • 4067% ROI on monthly SEO investment
  • Speak to us!
Arrange a free
consultation
Expert SEO advice for your
car dealership website

Car Dealership SEO Explained:

Why is SEO Important for Car Dealerships?

SEO can deliver tangible commercial value to your car dealership by increasing your website's visibility in search engine results. The modern car buyer is looking online more than ever – researching car models, prices, dealerships and reviews. It is now more important than ever to be ranked at the top of search results, to encourage online visitors which then later translate into real-world footfall, test drives and car sales.

We can take the guesswork out of ranking your website. We have the experience and the tools to help you to capture more interested buyers giving you more opportunities to sell.

> Request a free consultation

Keyword Strategy

Keywords are part and parcel of website management. The addition of relevant keywords, like "used cars" or "car finance", in all the right places will tell Google and other search engines what your website is about. The tricky part is selecting the keywords that will deliver the most commercial value. We can tell you what your customers are searching in Google, which keywords are the most competitive and which keywords will make you the most money.

50% of all Google searches made now contain 4 words or more. These longer phrases are known as long-tail keywords. An example would be something like “used Jaguar XF 2010 3l diesel”. By contrast, a short-tail keyword might be something much more generic like “second hand jaguars”.

While each long-tail keyword might be searched less frequently than a short-tail keyword, the combined number of searches for all relevant long-tail keywords usually dwarfs the short-tail keywords. Long-tail keywords are generally less competitive too. This kind of intelligent and strategic SEO can be used to drive a staggering number of new car buyers to your website relatively quickly. We are experts in developing keyword strategies that deliver real-world results.

> Request a free consultation

Content SEO

Content is critical to achieving top rankings. It is important to be very clear and articulate when telling the buyer about your dealership and the vehicles you have for sale. Great content will keep prospective customers on your webpages for longer meaning you can build more brand awareness and engagement.

We have specialist tools that enable us to pinpoint the perfect length of content, how often it must be updated, precisely how many times each keyword should be used and how your content should link together through the website to create the perfect user journey.

We won't just write content that Google likes; we'll also make sure it converts more of your website visitors into customers.

> Request a free consultation

Expertise, Reputation & Trust

Are you an expert in new or used car sales? Are your dealership's services better than your competition’s? We know how to communicate this effectively to potential customers and to search engines.

Successful SEO campaigns hinge on the website's overall reputation. A better reputation ensures that your site is accepted as a credible source of value by search engines. The first step when establishing your website as an authority is making sure the content is optimised on the website. From the structure and architecture of the content to more technical things like schema, we know how to make this happen.

We will also work with you to develop more efficient ways of gathering positive reviews from customers, which will help you to earn the trust of your customers while also highlighting your value to search engines.

> Request a free consultation

Authority Building

Once the work is completed on your website itself, we can begin to drive signals of value from other websites. This is actually one of the most valuable elements of any SEO campaign.

When another website links to your car dealership website, Google sees it as a signal that you must be offering some value. It is a vote of confidence. If the website linking to you is a reputable, trustworthy, authoritative source of value, then that link will be worth more. Better still is if the website’s content is also highly relevant to your website’s content.

Over the last two decades, we have honed a wide variety of techniques to earn these types of backlinks. It’s true that this is a delicate process and many agencies out there can cut corners, ultimately using dangerous tactics. We are Google-certified and a Member of the Chartered Institute of Marketing, so you can trust us to only employ ethical, safe and effective strategies to grow your website’s authority.

> Request a free consultation

Local SEO

Local SEO is the practice of targeting keywords that include a location name, for example, "car dealers in stoke on trent", or that are localised based on the searcher’s location settings. Google has entire algorithms dedicated to ranking websites for these localised queries.

We know how to work with those algorithms to make sure that any person seeking a dealer in your area can see your site. Studies show that location-based SEO practices are still in the mainstream and car dealers benefit greatly from this type of tactical SEO.

> Request a free consultation

User Experience SEO

Car buyers do a lot of research and make a lot of Google searches. Their user experience, and therefore their customer experience with you, starts as soon as they stumble across your website on a search engine results page.

We make sure that your website can be found high up in the organic listings and the Google Maps listings for all of the most relevant and valuable terms. We also make sure that those search results that the customer sees are embellished with ‘rich snippets’ such as review stars and prices, right there on the search result to improve click-through rate and get more people to your website.

If you want Google and other search engines to reward you with great rankings and better visibility in search results, you also need to offer a best-in-class experience on your website. We will make sure that your website is fast and mobile-friendly. With 60% of automotive searches now being made on mobile devices, this won’t just help you to rank higher and get more traffic, it will also help you to increase engagement and conversion to real enquiries and sales.

> Request a free consultation

"SEO made simple! Under the guidance of MoreTraphic, we have made significant organic progress and I wouldn't hesitate to recommend their services."

Find out why MoreTraphic is a top-rated SEO agency

review logo

Car Dealership SEO Explained:

Why is SEO Important for Car Dealerships?

SEO can deliver tangible commercial value to your car dealership by increasing your website's visibility in search engine results. The modern car buyer is looking online more than ever – researching car models, prices, dealerships and reviews. It is now more important than ever to be ranked at the top of search results, to encourage online visitors which then later translate into real-world footfall, test drives and car sales.

We can take the guesswork out of ranking your website. We have the experience and the tools to help you to capture more interested buyers giving you more opportunities to sell.

> Request a free consultation

Keyword Strategy

Keywords are part and parcel of website management. The addition of relevant keywords, like "used cars" or "car finance", in all the right places will tell Google and other search engines what your website is about. The tricky part is selecting the keywords that will deliver the most commercial value. We can tell you what your customers are searching in Google, which keywords are the most competitive and which keywords will make you the most money.

50% of all Google searches made now contain 4 words or more. These longer phrases are known as long-tail keywords. An example would be something like “used Jaguar XF 2010 3l diesel”. By contrast, a short-tail keyword might be something much more generic like “second hand jaguars”.

While each long-tail keyword might be searched less frequently than a short-tail keyword, the combined number of searches for all relevant long-tail keywords usually dwarfs the short-tail keywords. Long-tail keywords are generally less competitive too. This kind of intelligent and strategic SEO can be used to drive a staggering number of new car buyers to your website relatively quickly. We are experts in developing keyword strategies that deliver real-world results.

> Request a free consultation

Content SEO

Content is critical to achieving top rankings. It is important to be very clear and articulate when telling the buyer about your dealership and the vehicles you have for sale. Great content will keep prospective customers on your webpages for longer meaning you can build more brand awareness and engagement.

We have specialist tools that enable us to pinpoint the perfect length of content, how often it must be updated, precisely how many times each keyword should be used and how your content should link together through the website to create the perfect user journey.

We won't just write content that Google likes; we'll also make sure it converts more of your website visitors into customers.

> Request a free consultation

Expertise, Reputation & Trust

Are you an expert in new or used car sales? Are your dealership's services better than your competition’s? We know how to communicate this effectively to potential customers and to search engines.

Successful SEO campaigns hinge on the website's overall reputation. A better reputation ensures that your site is accepted as a credible source of value by search engines. The first step when establishing your website as an authority is making sure the content is optimised on the website. From the structure and architecture of the content to more technical things like schema, we know how to make this happen.

We will also work with you to develop more efficient ways of gathering positive reviews from customers, which will help you to earn the trust of your customers while also highlighting your value to search engines.

> Request a free consultation

Authority Building

Once the work is completed on your website itself, we can begin to drive signals of value from other websites. This is actually one of the most valuable elements of any SEO campaign.

When another website links to your car dealership website, Google sees it as a signal that you must be offering some value. It is a vote of confidence. If the website linking to you is a reputable, trustworthy, authoritative source of value, then that link will be worth more. Better still is if the website’s content is also highly relevant to your website’s content.

Over the last two decades, we have honed a wide variety of techniques to earn these types of backlinks. It’s true that this is a delicate process and many agencies out there can cut corners, ultimately using dangerous tactics. We are Google-certified and a Member of the Chartered Institute of Marketing, so you can trust us to only employ ethical, safe and effective strategies to grow your website’s authority.

> Request a free consultation

Local SEO

Local SEO is the practice of targeting keywords that include a location name, for example, "car dealers in stoke on trent", or that are localised based on the searcher’s location settings. Google has entire algorithms dedicated to ranking websites for these localised queries.

We know how to work with those algorithms to make sure that any person seeking a dealer in your area can see your site. Studies show that location-based SEO practices are still in the mainstream and car dealers benefit greatly from this type of tactical SEO.

> Request a free consultation

User Experience SEO

Car buyers do a lot of research and make a lot of Google searches. Their user experience, and therefore their customer experience with you, starts as soon as they stumble across your website on a search engine results page.

We make sure that your website can be found high up in the organic listings and the Google Maps listings for all of the most relevant and valuable terms. We also make sure that those search results that the customer sees are embellished with ‘rich snippets’ such as review stars and prices, right there on the search result to improve click-through rate and get more people to your website.

If you want Google and other search engines to reward you with great rankings and better visibility in search results, you also need to offer a best-in-class experience on your website. We will make sure that your website is fast and mobile-friendly. With 60% of automotive searches now being made on mobile devices, this won’t just help you to rank higher and get more traffic, it will also help you to increase engagement and conversion to real enquiries and sales.

> Request a free consultation
Arrange a free
consultation
Expert SEO advice for your
car dealership website
5 Reasons to Consider Partnering with MoreTraphic
01
We may specialise in SEO but we are also highly-skilled traditional and digital marketing experts. Our wider experience includes PPC, social, email marketing, TV/radio, PR and market research.
02
SEO is challenging and complex. We think that you should always grasp at least the basics: what we're doing, why we're doing it, and also the results you're getting. That's why we'll always speak in plain English from the very start.
03
At MoreTraphic, we've built and marketed many websites in a number of different sectors. Our experience and know-how have made it possible for us to market numerous industries with efficiency.
04
We're addicted to success. We know that your website is a significant marketing tool that has to be properly utilised to accomplish goals and objectives.
05
Marketing, particularly SEO, has a funny way of falling by the wayside of a busy business. We're your shoulder to lean on and we're going to be with you every step of the way!

Lets talk.

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Keele University, Newcastle-under-Lyme

Innovation Centre 6, Keele University, Newcastle-under-Lyme, ST5 5NT

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+852 6467 5800

Lakeside House, Market Drayton, Shropshire, TF9 3RB

+44 (0)1782 229900

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