SEO for Architects
We have worked on SEO campaigns for a number of architectural firms across the UK, helping them to achieve search engine visibility for the right clients at the right time - leading to increased enquiry levels and more valuable projects.
Our Google-certified, chartered experts are on hand to grow your visibility. How do you plan on beating your competitors to the top?
architects working in the UK
Google searches made per second on any given day
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SEO for Architects
What is SEO?
In its most basic form, SEO (or search engine optimisation) is the process by which websites are improved to better meet the criteria set out by search engines, especially in relation to specific phrases and topics. By enhancing the site’s performance for the user, improving the contents of the website, and building out a marketing strategy that plays to your strengths, you can increase your website’s rankings in search engine results.
Of course, Google is probably the best known search engine but there are plenty of others out there such as Bing which is owned by Microsoft, Yahoo owned by Verizon Media, and the various privacy-focussed search engines, such as DuckDuckGo, which are gaining in popularity
If you have ever made a search using a search engine you will know that the further down the results page a website is, the less likely you are to visit it. SEO aims to push your site further up the results so that it gets more clicks.
Clicking the top search results is almost instinctive and is something that your target customers are likely to be doing. What this means for your business is that when your site ranks poorly you are unlikely to attract the kind of attention that you would like in terms of site visits and enquiries.
On the other hand, a site which has been effectively optimised for search engines in accordance with best practices, and which has built a certain level of credibility and authority on the niches and topics it covers, is much more likely to achieve those top search engine results spots and therefore will generally see much higher rates of engagement, more traffic and more sales or enquiries.
The basics of SEO for architects
SEO campaigns for architects can range from simple and straightforward to highly complex and technical. It all depends on your goals, your starting point and your target timescale.
Fortunately, you don’t need to be an SEO expert to start earning some organic ranking boosts for your architectural firm, as the fundamentals are relatively easy to understand. Those fundamentals of SEO can be broken down into three main categories:
- Content published on your website. This can take the form of blogs and news articles, image galleries, landing pages, category content and descriptions of your products and services.
- Content associated with your site but which is published elsewhere. Some examples of this kind of content would be anything that has been written for outreach and has been published on another website with a link through to your website, or other forms of online exposure such as listing your business in local online search directories.
- The code and overall framework that is used to build your website. This is the more technical side of SEO and is certainly not one to be ignored. As architects you can fully appreciate the importance of building strength and reliability into your designs and foundations - the same goes for websites. A site with clean code that runs well and is optimised for search engines will load faster, work better, and will serve your site users more effectively, giving them an improved user experience.
Tailored SEO campaigns for architects
While the fundamentals of SEO remain the same no matter what industry or niche your business covers, there are a few considerations that are unique to those looking for SEO for architects. Firstly, working on an architect's SEO campaign requires a high level of niche knowledge and a deep understanding of your business’ identity and target demographics/ After all, the ultimate goal is to generate more of those all-important conversions from visitor to high-quality lead.
We understand how important your brand, tone-of-voice, demographic and visual presence is as an architect, so we factor those things into every element of every campaign when we’re doing SEO for an architectural firm.
Of course, your area of focus in terms of the keywords you choose will depend on the specifics of your business. You need to have a clear image in your mind of what kind of client you are looking to attract and then leverage an in-depth understanding of their search behaviours. We will help you to identify these keywords and then optimise your website taking into account current SEO best practices.
Local SEO for architectural firms
If you only serve clients in a specific location then your SEO campaign should of course be centered on this area.
Local SEO is a subtype of SEO which draws largely on the overall fundamentals of search engine optimisation, but with a few specific additions. When carrying out local SEO for architects, the aim is to ensure all your digital properties such as your website and Google My Business listings are sending signals to search engines that define a strong localised relevance. By doing so, all of these myriad properties can appear higher in search engine results pages whenever somebody searches for relevant keywords in the area that you serve.
An often overlooked aspect of local SEO, particularly within the architecture market, is the importance of positive client reviews. A website visitor’s final decision can hinge on whether a company or individual architect has good testimonials gained from previous work, as these communicate your level of trustworthiness and expertise. The strength of your reputation is of paramount importance to users who might otherwise have no prior knowledge of your business.
Google, and indeed other search engines, understand this too. They look for positive reviews and reward websites accordingly – especially within localised results. Their goal is to serve the best websites to the people making searches, and positive reviews and testimonials are an obvious way to show Google just how good you are.
The best local SEO will make users feel at ease with your brand before they even make first contact and will provide them with all the information they need to get a good sense of what your company can offer them. By doing this, you work with Google, not against it, and you can get much better results much faster.
Award-winning SEO for architects
You know how good your work is, you just need your target demographics to see it too. Working with experts in SEO for architects will enable your to target your key market segments with confidence. Placing your brand in front of the right people at the right time is the best way to generate leads which go on to convert – and our team has a wealth of experience in tailoring the SEO process to meet the unique needs of architectural firms. Our experts have won awards for the strength of their SEO campaigns in the architecture industry and we can apply our knowledge and experience to your campaign.
We wholeheartedly believe that the best architects SEO campaigns are tailored, data-driven, oriented around best practices, and are delivered with complete transparency. As such, we are always happy to explain each stage of our campaigns. Once we learn more about your business, we can outline the benefits and potential return on investment that you can expect. The first step is a chat on the phone.
By tailoring your SEO campaign to the specifics of your business, together we can drive the right kind of traffic to your site and positively impact your customer acquisition rates by improving your search engine visibility. If you are ready to make the leap then send us a message or give us a call.