SEO for Carpet Cleaners & Cleaning Companies
Do you want people to start seeing your services when searching Google for carpet cleaners? Your services need to be in the minds of people when they want their carpet cleaning. This means you have to advertise your business better than your competitors to attract the best leads.
People generally use the internet to browse for the best services. It's not as straightforward to market your business online as it seems. Yes, you may have a website that you maintain a couple of times a year, but it's not nearly enough to cover all of your marketing bases.
Are you ready to take your carpet cleaning business to the next level?
By 2024, the carpet cleaner market is expected to hit values of over £690 million
Google searches made per second on any given day
of all people looking for local services prefer to use Google
of search engine queries are 4 words or longer
Using SEO to Market Your Carpet Cleaning Business
What is Carpet Cleaning SEO (Search Engine Optimisation)?
SEO is the concept of using marketing strategies to improve your online visibility in search engines. SEO is essentially based on search engine factors as a way to optimise your website, and it's a thriving marketing channel for many carpet cleaners and cleaning companies.
SEO is one of the best ways to advertise your business when people are looking for your services. Once you've begun SEO for your carpet cleaning business, the pages on your website should appear closer to the top of the search engine results pages (SERPs), thereby improving the odds of getting leads.
For instance, even if you know you need your carpet cleaning, you may have no idea what service you'd want. In this scenario, you'd go to Google, Bing, or Yahoo to find the best company and use keywords such as "carpet cleaning company" to search for the service you want.
Such keywords are essential to a business as they help pages appear in the SERPs. If a carpet cleaning company uses those terms throughout its website, Google assigns relevance to your page for the search term entered. Another example might be somebody searching "carpet cleaner near me".
Not only are pages ranked in Google based on keywords, but there are many other factors used in SEO which help companies appear in the SERPs. There are more than 200 ranking factors that help search engines rank websites, and here are just a few:
- Your content should give real value to the people who find it.
- Backlinks from sources related to the referred page are deemed to be strong ranking signals.
- More people use their mobile phones to browse the internet than desktops, which means prioritising mobile phones first.
- Poor website structure limits search engine bots from crawling through all the necessary pages of your website, which may hinder the visibility of the website in the search results.
There are many more, but don't worry – you don't have to cover all of them when you begin your campaign!
Carpet Cleaner Marketing Done Right
You have more options than ever before when it comes to marketing your carpet cleaning business. Numerous platforms and diverse strategies will help you connect with your target audience and help grow your business in many ways. Though it can be daunting to develop and implement a successful marketing strategy on your own, that's why you should choose to partner with SEO professionals in carpet cleaning, like those at MoreTraphic, who can help you reach your business goals effectively and efficiently.
Being a carpet cleaning specialist means you may not be a web design, marketing, SEO, content marketing, or branding expert. If you are, you are in a league of your own. If you are not, then partnering with experienced carpet cleaner marketers is the best choice for you and MoreTraphic has two decades of experience supporting businesses like yours to grow in your local area.
How We Conquer SEO for Carpet Cleaning Companies
We have a tried and tested keyword selection process to ensure that your carpet cleaning company stands out from the crowd. We research to ensure that none of our time is being spent on search terms that may look relevant to the carpet industry, but won't perform commercially. We use a variation of different marketing strategies to ensure that all bases are covered. This can vary from blogger outreach and guest posting to publishing detailed articles about upholstery cleaning or how to recover after a flood. Everything is unique to you and the services you provide.
How are you going to stand out? What's different about your cleaning company? This is our focus after the basics. What do you pride yourself on? There we can advance. If your business does the quickest work or has the best customer support, we will try to illustrate those areas. If you are providing a 24-hour service in the event of a carpet or flood emergency we can highlight that. You may have a new and innovative service or method that is the best in the industry. Let us market it for you! The fact of the matter is, SEO will improve the number of leads you get for your carpet cleaning business.
Ready to Dominate the Carpet Cleaning Industry? Let's Talk.
Now that you have some knowledge of SEO and how to market your carpet cleaning business, it's time to take action and begin your SEO campaign.
Contact MoreTraphic if you are ready to talk to a reputable cleaning SEO agency about increasing traffic to your website for more leads, greater brand awareness and boosting sales. Call us today on 01782 229900.