SEO for Electricians & Electrical Services
We are experts in SEO for electricians and we have ranked electrical services companies at the top of local search results all across the UK.
There are just 10 spots on the Google Search Results page. How do you plan on beating your competitors to the top?
more likely to convert SEO leads compared to other sources
Google searches made per second on any given day
of all people looking for local services prefer to use Google
of search engine queries are 4 words or longer
SEO for Electricians Explained:
Why do electricians need SEO?
Electricians and electrical contractors need to invest in SEO because it is the most effective way to get the phone ringing, get new jobs and get more business. Previously, the best way to grow an electrician business was to take out costly ads in directories such as the Yellow Pages. Today, 97% of people prefer to use Google to find local services.
In fact, from our experience with electrical services SEO, we've found that leads generated from Google organic visibility are between 6 and 8 times more likely to turn into a paying customer than leads from other sources!
When large national or international businesses start new SEO campaigns, they will often have to wait up to a year to see their rankings and visibility in Google dramatically increase. As a local electrician, you have a massive advantage as you are only competing in your local area with other electricians, not across the country. That means you have fewer websites to beat in Google. It’s also likely that your rivals are not using local search engine optimisation experts like MoreTraphic, making them much easier to beat to the top.
The result? You could jump to the first page of local Google listings in just 30 days with a focused campaign, and you could be reaching the top within a few short months. That means a faster return on your investment (ROI) and more profit and growth for your business.
Tailored SEO for electricians
We don't sell SEO packages or tie our clients into lengthy contracts. We offer a fully bespoke SEO service, meaning each SEO project we work on is entirely unique and tailored to the client's business. And we're confident in our abilities.
As a team of highly experienced and award-winning SEO experts, we know how to deliver improved keyword rankings and new customers for your electrical services business. Our SEO services have been refined over two decades, so we know the most effective, efficient, tried-and-tested ways to rank your website in search engine results, including Google, Yahoo and Bing.
We are experts in the SEO audit process. We will happily provide you with a free analysis and consultation, laying out a roadmap to SEO success, improved business performance and increased revenue.
How does SEO for electricians work?
If you are an electrical contractor or electrician, SEO is essential for creating a constant stream of high-quality new enquiries from potential new customers. Anyone running an electrical contractor business or working as an electrician should already know that they're in a highly competitive market, so it's essential to keep ahead of the local competition, especially online.
Electricians and electrical contractors with websites appearing at the top of the search results usually see a substantial increase in website traffic, which in turn will typically result in more leads and sales. If your business website is not showing in the top 10 results, then you are likely losing business.
So what is the SEO process for electricians?
1. Local Electricians Keyword Research
First of all, we need to identify the best keywords to focus your SEO campaign on. Common keywords might be “electrician“, “electrical contractor“, “residential electrical services“, or “commercial electrician“ plus a location such as the city you operate in. You might also want to focus on specific pain-points that people would have when they need an electrician, such as “home rewiring service“, “landlord certificates“ or “fuse box installer“.
At MoreTraphic, we invest in market-leading specialist tools for keyword research and competitor analysis, allowing us to identify the exact phrases your customers are searching, as well as which keywords will be the least competitive. With this data, we can create an SEO strategy with both short and long term opportunities for improvements to your online presence, meaning you can start growing your business within a matter of weeks and then maintain that growth steadily.
2. Optimising Website Content
Once we have a list of focus keywords designed to get you more leads, phone calls, enquiries and customers, it’s time to implement those keywords in your content. This includes adding keywords to meta tags, such as the description and title of relevant pages throughout the site, as well as adding the keywords to the main content on pages. This is a delicate process, where the density and placement of keywords are of the utmost importance, making sure that the right words appear in the correct heading tags, for example.
While our primary goal is, of course, to make sure Google, Yahoo, Bing and other search engines can read your website content and determine what topics are most relevant to you, we will also make sure that the content is carefully crafted to deliver the very best user experience to your potential customers, leading to better conversion rate and more sales. We will do technical optimisation, including load speed, image optimisation and general quality checks. Where appropriate, we can also provide content creation services, although we are always happy for you to write your content. We know that your business is built upon your technical expertise and ability as an electrician, and we will work with you to make sure your website reflects this.
3. Link Building
Doing SEO for electricians is much like any other type of SEO service – links are the most critical factor in ranking your website at the top of the search results. While we can optimise your content and code to the highest levels, search engines will only reward you with top rankings when they see that other websites are linking to yours. After all, yours is not the only electrician website trying to rank for the same keywords.
Links are valuable for SEO because they are a commodity. Good links are hard to get, and Google knows this, so they reward you when you have them. They see high-quality links from reputable, trustworthy, authoritative websites as votes of confidence in your website and your brand. Links can come in many shapes and sizes, and link building may encompass directories and citations, guest posts on other blogs, or reviews, to give a few examples.
In addition to being SEO specialists, our team comprises wider digital marketing professionals. We have the knowledge and experience to build content marketing and link building campaigns into the core of our SEO process for each of our electricians SEO projects. With over 20 years of experience, you can trust MoreTraphic to deliver the most powerful, safe and effective links to put your business at the top of the search results.
4. Analytics & Tracking
Our marketing solution for electrical services businesses includes setting up, configuring and managing Google Analytics for you, enabling you to get more information about your business and how it is performing online. We will make sure you have a permanent record of every time somebody calls your phone number, emails you or fills in a contact form after finding your website.