SEO for Estate Agents
We are experts in SEO for estate agents. Increase the visibility of your agency brand, promote your property listings to more buyers and tenants, and attract more sellers and landlords.
There are just 10 spots on the Google Search Results page. How do you plan on beating your competitors to the top?
houses sold in the United Kingdom every year
Google searches made per second on any given day
of all people looking for local services prefer to use Google
of searchers don't scroll as far as the bottom of page 1
SEO for Estate Agents
What is SEO?
Businesses that operate online are increasingly dependent on search engine optimisation (SEO) to improve the performance of their websites. Simply put, SEO refers to the techniques that are used by marketers and businesses to increase search engine visibility for their brands and products in search engines such as Bing, Yahoo, and of course, Google.
SEO aims to help your website rank more highly in search engines like these, appearing more often on the first page of results, which is where most searchers click through to websites. Less than a third of people searching Google scroll far enough to see the bottom of the page, and two thords of all clicks go to the top 5 results.
The techniques used to optimise websites take various aspects into account, including the quality of your content, online content that is affiliated with your site but published elsewhere, and also the code and structural framework that your site is built on. The overall emphasis is on the quality of these components and how they work together to provide a rewarding, positive user experience.
How does estate agent SEO work?
Search engines assess sites using closely-guarded secret algorithms that analyse hundreds of different 'ranking factors', collectively used to determine the quality of a site and therefore how well it will rank. Over the years these algorithms have become amazingly complex, but the desired end result remains simple and straightforward.
Fortunately, while search engine algorithms may be complex, you do not need to be an expert to understand the fundamentals of SEO. Building a structurally sound website with clean code, authoritative and valuable content, ethical backlinking, and a robust marketing and outreach strategy will all help to place your brand as a leading expert in your field, and thus signal to search engines that your site is a leading authority on the topics covered within the website.
In other words, you will only need to keep on doing what you do best. Our job as your SEO partner is to look after the technical elements of your online presence, making sure that your 'business as usual' is represented online in a way that Google can understand. You keep showing your customers how great you are, and we'll make sure Google can see that value too.
With more than 20 years of experience in SEO, we believe that the best campaigns are holistic, transparent, and tailored to the unique needs of each client. If you’d like to know more about SEO and our processes then please get in touch with us and we will be happy to discuss these in detail. We feel it is important for our clients to understand the logic, the strategy and therefore the value of each element within an SEO campaign, and how these directly benefit a website's performance.
The benefits of SEO for estate agents?
While there are many important and valuable marketing techniques designed to drive user traffic to websites such as pay-per-click advertising (PPC), email marketing and social media, these techniques tend to offer short term improvements in visibility and performance and require frequent monitoring to ensure they are working at peak efficiency.
While the ROI may not be instant with SEO, few techniques can be considered as effective, sustainable and ultimately as profitable as the utilisation of organic SEO for estate agents. As such, SEO can be considered a more long term investment than social media and PPC advertising, and there are generous benefits in choosing SEO for estate agents in the UK:
- You will be able to direct site users to your website once they have made a relevant search for a keyword you are targeting and want to be found for. You won't waste any budget advertising your site or promoting it to people when they are not in the market to buy, sell or rent a property.
- You will be able to build a solid, reputable brand. Being ranked highly in Google makes you a trusted industry leader. This is especially important for local estate agencies.
- Your website will generate more leads, helping you to build and turn over your property portfolio much faster without the use of costly paid advertising
- Your website is a reflection on your brand. A well optimised website features content and code which is not only valuable for search engines but for human users too, providing them with winning user experience. Implementing good SEO has knock-on effects that your users will appreciate such as faster page loading speeds, an improved mobile experience, and improved accessibility.
If you want to position your estate agency as the leader in your chosen market, SEO will not only help you to physically rank above your competition, but it will also help you to offer the kind of seamless, hassle-free experience your potential customers and clients look for before committing to an agent.
Specialist tailored SEO for estate agencies
The way we do business has undergone a complete transformation in recent decades, with the majority of people using the internet to look for services and to find recommendations. This is also true for people seeking estate agents who can no longer rely on foot traffic and word of mouth alone.
In order to improve your website's performance and achieve top rankings in search engine results pages (SERPs), your SEO campaign needs to be tailored to your specific industry. Estate agents in the UK vary from large national companies to those who operate on a smaller, more local scale. Some estate agents also focus on different corners of the market:
- Some focus on property sales whereas others more on rentals
- Commercial, residential, agricultural and international property listings require very different approaches and unique skillsets
- Many estate agents choose to focus on particular demographics, from students and first-time buyers to super-prime mansions or anything in between
In line with the complexity of the estate agency landscape, we fully appreciate that every estate agent faces unique challenges when approaching search engine optimisation.
The beauty of SEO is that it allows you to target exactly the demographics and market segments you are looking to connect with through the search terms you choose, drawing traffic and exposure from a large and engaged pool of users. Furthermore, when done correctly, a great SEO strategy will simply play your agency's strengths.
Vendors, purchasers, renters and landlords are much more likely to go online to search for an estate agent and an effectively optimised site will be ready and waiting among the top search engine results when they make their searches.
Local estate agent SEO
Local SEO is a specific technique used to get a website found by more people searching in a specific geographical location. Generally speaking, estate agents benefit from having an in-depth understanding of the areas they serve and are uniquely able to target users who are looking for properties in these areas, delivering valuable regional and localised content.
Local SEO is not entirely dissimilar to regular SEO, but there are a few additional factors considered by the search engines which inform them on how and where to focus your local SEO exposure. These additional elements can be optimised in order to signal to search engines and site users precisely which areas you tend to serve: in particular, Google My Business listings, business citations, links with local businesses, and location-specific site content.
As search algorithms evolve, a greater emphasis is being placed on personalised search results. Serving relevant local results to users improves the search experience for the user. Of course, this also offers a fantastic opportunity to gain more online exposure for optimised local estate agent websites. We're experts at making that happen.
Another vital consideration relating to local SEO for estate agents is the inclusion of reviews, which solidify your position as a trusted agent. We will help you to generate these all-important positive reviews in a way that is valuable to your users but that also improves your local ranking signals, thus increasing your local visibility in Google and generating more high-quality leads and walk-ins.
Call 01782 229900 to speak to one of our experts or click here to request a free website audit and consultation.