SEO for Therapists
We are experts in SEO for therapists and private practitioners, with industry knowledge and niche experience across the UK. We will increase your visibility in Google and other search engines using targeted and specialist medical SEO techniques that drive real-world client acquisition.
There are just 10 spots on the Google Search Results page. How do you plan on beating your competitors to the top?
therapists in employment in the United Kingdom in 2018
Google searches made per second on any given day
of all people looking for local services prefer to use Google
of search engine queries are 4 words or longer
SEO for Therapists
SEO for counsellors, therapists & private practitioners
We have a great deal of experience with SEO for therapists and counsellors all across the UK. We have provided SEO services for practitioners with a wide range of specialisms including smoking cessation, CBT for depression, mindfulness therapies (MBCT), interpersonal therapy (IPT), EMDR for post-traumatic stress and more general guided self-help and behavioural activation therapies.
When a website is related to a medical niche, optimising it for search engines requires an appropriate level of detail and some extra care and attention. For several years now, Google has been tightening its guidelines around SEO for websites that offer information which could impact a person's life, including information or advice related to happiness, health or wealth. They even have a name for these websites – they call them 'Your Money or Your Life' (or YMYL) sites! A counsellor, clinical psychologist or therapist website would fall into this category.
At MoreTraphic, we have honed our SEO knowledge over 20 years. We have seen how Google's algorithm has evolved, and we understand the intricacies of medical SEO strategies, including SEO for therapists. Our experience with therapy websites has allowed us to identify the additional ranking factors that are needed to push a website above the local competition and to the top of the search results.
Is there value in SEO for therapists?
SEO is the most effective way to make your clinic or practice more visible to the people who need your help and are actively seeking your services. Due to increasing awareness and education on the topic, the number of Google searches for mental health-related phrases has risen exponentially over the last few years – a trend that is only set to continue.
Having worked with practitioners in various locations across the UK, we know that client acquisition can be a complex process for therapists and counsellors. Word of mouth is, of course, a significant factor. Still, the reality is that people are increasingly turning to search engines such as Google to find and research mental health and wellbeing service providers. Making your website more visible in Google and other search engines is a powerful catalyst, ensuring you get more enquiries, more client patients and therefore, more word of mouth referrals.
Here are the three main ways you can benefit from SEO as a therapist:
1. Visibility Builds Trust
Whether you are a team of mental health professionals or private practice, your potential clients will want to look at your website for reassurance before contacting you. As you will already know, therapy is a personal and private matter, and building trust is the key to success. First impressions count for a lot, and placing your therapy website at the top of local Google search results is a great way to start building that trust early. Appearing at the top of Google will improve the extent to which you are seen as an authentic business. As a psychology expert, you won't be surprised to hear that people searching Google tend to think the first three websites at the top of the results are the more trustworthy and authentic businesses!
2. Visibility Builds Authority
Not only does SEO improve authenticity, but it also enhances authoritativeness in the eyes of the person searching. People tend to make several searches before placing their enquiry with a particular website. They may be researching for more information, looking for testimonials and reviews, or merely checking out the top websites that rank for a range of search terms. If your website appears at the top of the results for more of those searches, then you have more opportunities to establish yourself as an authority on the broader topic of therapy and wellbeing. This makes it all the more likely that you will get that person's enquiry when they are ready to speak to somebody.
3. Visibility Earns More Potential Clients!
Getting your website to the top of the search results will result in a considerable boost in website traffic. Google reports that the first organic result gets around 35% of the clicks. This falls to 16% for the second result and 7% for the third result. By the time you get to the bottom of the first page of results, each website gets less than 2% of all the clicks. It goes without saying that this increase in website visitors will lead to a rise in the number of leads you could expect your website to generate. At MoreTraphic, we include conversion rate, user experience and general marketing advice as part of our search engine optimisation service. We don't just improve your rankings in search engine results; we also enhance your business performance by driving more enquiries from potential clients.
Local SEO for therapists
There were 38 thousand psychologists in employment in the United Kingdom in 2018, and that number has been growing. There are also international medical advice sites, NHS websites and several industry directory websites which rank highly in Google for generic therapy-related searches. With this level of competition online, you might be wondering how it could be possible to rank your website at the top of search results for anything to do with therapy or related psychology services.
The answer is Local SEO.
While there may be many thousands of websites trying to rank in search engines for generic phrases like "cognitive behavioural therapy", you can thin out the competition by focussing your SEO locally on your target audience. If you focus your SEO strategy around phrases that contain the name of a location, such as the city where your practice is based, then you are no longer competing with health professionals worldwide or nationally. You will only have a handful of competitors to beat.
There are also specific terms which, due to Google's increasingly intelligent algorithm, show localised results even when the person searching does not type a place name into the search bar. Finding keywords such as these allows us to rank you at the top of Google much more quickly, even for generic terms when people in your target area search them. This results in more relevant and prequalified web traffic which vastly increases the likelihood of gettings leads from genuine potential clients.
Bespoke SEO strategies, help & advice
Therapy Keyword Research
Good keyword strategy is not just about focussing locally. We would also work closely with you to identify the specific conditions, therapies and treatments you concentrate on and offer within your practice. For example, people may start their journey online by searching phrases related to "anxiety" or "PTSD". Once they have read up on the available therapeutic options, they may start to search for "cognitive behavioural therapy" or "EMDR therapy". By focussing your SEO project and content marketing strategy around all of these keywords throughout that potential patient's journey, in combination with local SEO, you are much more likely to be found by people who genuinely need your services.
Google rewards in-depth, well-written website content. With medical or technical subjects, it can be tricky to find the right balance. On the one hand, you need to show that you know your stuff. On the other hand, you need to make sure that you explain it in a way that people will understand, and that is helpful. After all, your therapy website isn't there to impress other therapists! It's aimed at the people who need your help. In many cases, they will be confused, and they may be vulnerable, and will simply need basic answers to their questions. Creating quality content on pages that target these needs very precisely will allow search engines to give better answers to search queries, meaning you are more likely to appear in the search results.
Search engine optimisation is not all done on the web page itself. Much of the work required to rank a website happens off the page, on other websites. All search engines, including Google, Bing and Yahoo, look for what are known as 'off-page signals'. These include social media interactions and links from other websites. The more of these signals of value you have, the more likely it is that the search engine will see you as a reliable and trusted source of content. The trick is to market your private practice to earn links and social interactions from trusted, authoritative, high-quality websites and organisations.
Insights & Analytics
Whether you are a large business or a private practice, getting reliable business performance data with actionable insights is invaluable. You can't hope to optimise any part of your business unless you are equipped with reliable data. However, sifting through data can be a drain on time and resources if it is not delivered concisely and intelligently. We are experts in Google Analytics as well as other leading marketing analysis tools. We will provide regular reports which quickly allow you to assess your online performance, not just concerning Google and your SEO campaign but also summarising your overall successes and where the most significant opportunities lie.
Free therapist SEO consultation
Every SEO campaign we undertake is entirely bespoke. Much like how you work with your patients, we know that every client is facing unique challenges and therefore requires a unique approach. We will tailor our SEO services to focus on the metrics, KPIs and targets that matter to you the most. The first step is always an open and transparent discussion to help us understand your current situation and your goals for the future.
We are happy to provide you with a free, no-obligation SEO consultation. We will use a range of market-leading analytical tools to uncover the areas where your website could see improved performance through search engine optimisation. We will also provide estimated prices for various levels of an SEO campaign with MoreTraphic, giving realistic timeframes for achieving ROI as well as future scalability.