Ecommerce SEO Services
Ecommerce SEO is a specific type of SEO aimed at increasing online purchases and revenue. The best ecommerce SEO services are built around a high level of experience and knowledge beyond what is demanded by most other forms of SEO. This includes complex strategy, in-depth technical analysis and a high level of marketing expertise.
Selling online can be lucrative and incredibly profitable, but it is also fiercely competitive. We have the specialist knowledge and experience to drive rankings, traffic and conversions from organic search, no matter which ecommerce platform your website is built on.
in UK ecommerce sales in 2019
of all online experiences begin with a search engine
of all purchases by UK millennials are made online
of all retail purchases in the UK are now made online
Specialist Ecommerce SEO Services
Do I need ecommerce SEO services?
Ecommerce SEO is critical to any online store's success. You may have the best products, the lowest prices, the fastest delivery times and fantastic user experience on your website, yet without a reliable, steady stream of traffic to convert to customers, your ecommerce website will quickly fail. Our ecommerce SEO service spans all of the major ecommerce platforms, including Shopify, Magento, WooCommerce and many others.
With the right ecommerce SEO strategy in place, organic search can deliver the highest ROI of any marketing channel. Shoppers are increasingly using the internet to find the products they want and 93% of all online experiences begin with a search engine. Half of the searches entered into Google contain 4 words or more, and 70% of people ignore the paid ads in search results and click on an organic result. A good ecommerce strategy will place the most relevant pages of your website in those organic results, allowing potential customers to find exactly what they need as quickly as possible.
We understand that ecommerce websites live and die by the traffic they get. We also understand that ecommerce SEO needs to deliver scalable, sustainable results with both short-term and long-term goals to work towards. We have ranked ecommerce stores above household name brands for some of the most competitive ecommerce niches and industries, generating tangible commercial growth at every step along the way.
Ecommerce SEO in the UK
Online retailers generated more than £200 billion in sales to UK customers in 2019, making the UK ecommerce market the third-largest in the world.
In particular, mobile ecommerce (or mcommerce) is growing rapidly due to advances in mobile shopping experiences. Over 75% of all ecommerce sales in the UK now come from mobile devices, and more than 85% of online shopping experiences span two or more devices.
Unsurprisingly, with expendable incomes and their innate affinity for tech, it is millennials (born between 1981 and 1996) who are leading the charge, with ecommerce totalling 54% of all purchases made by these 'digital natives'. 20% of all retail sales made in the UK are made online.
DTC ecommerce SEO services
Direct To Consumer selling (DTC) is making it easier than ever for businesses to start selling online. The ecommerce landscape is changing fast, and ecommerce owners need to adapt to survive.
DTC ecommerce is fuelling a meteoric rise in the number of businesses adopting ecommerce as a marketing channel, including many who would not traditionally have chosen to sell online in years gone by. Manufacturers, brands and agile startups can quickly create ecommerce stores, manage complex supply chains and compete for your web traffic and sales.
It has never been more important to invest in quality ecommerce SEO services to ensure your products can be found in search engines. We are ecommerce SEO experts and have generated substantial ecommerce revenues for startups, established niche sellers and multi-million pound ecommerce brands.
Keyword strategy for ecommerce SEO
Keyword strategy sits at the core of our ecommerce SEO service. There are several steps in the buying journey for online consumers, from initial research to purchase and aftercare, and all of these need consideration. Google is very good at understanding context, meaning they now match the intent behind search queries with the most relevant web pages, so choosing keywords that target these steps also impacts the structure and architecture of your website.
When a consumer is researching a product, they will want informational content, perhaps including product, brand or price comparisons. When a user is ready to choose and buy a product, they will want to see product and category pages in search results. And when a user wants to get the most out of the product they have purchased, they will once again need informational content.
We have over a decade of experience with ecommerce keyword strategy, and we will thoroughly research all stages of the buying journey. We will analyse search volumes, competition levels and commercial value to make sure our focus drives real-world revenue increases for your ecommerce store.
Technical SEO for ecommerce
Our ecommerce SEO service is built on advanced technical SEO knowledge. While the fundamentals are largely the same as with any other type of SEO, technical SEO for ecommerce has to be considered on a much larger scale due to the size of ecommerce websites.
Good ecommerce usability requires functionality such as layered navigation, category filters, mega menus and customisable products. These all affect the technical SEO of an ecommerce site and mean that things like canonicalisation, crawl structure and internal linking must be considered in much more depth.
The basics of ecommerce SEO can be time-consuming, but they are generally relatively simple to manage with a foundation level of SEO knowledge. However, if the technical SEO underpinning your ecommerce store is not correct, you will never be able to reach your full potential in search engines. This is further complicated by the fact that every ecommerce platform, such as Magento or Shopify, has unique obstacle and quirks that are not always immediately apparent to non-experts.
We have the experience and knowledge to optimise your ecommerce store regardless of the platform it is built on. We will consider every technical SEO factor and give your website the best possible chance of ranking above your competition.
Focus on conversions
It's impossible to make money from ecommerce without traffic, but that traffic is useless if it doesn't convert into sales. We may be SEO specialists, but we are also seasoned digital marketing experts with over 20 years experience.
Our ecommerce SEO services put conversion, revenue and ROI at the forefront of the strategy. We will make sure that the right pages are found by more of the right people, maximising conversion and making your ecommerce store more profitable.