Search Engine Optimisation (SEO) strengthens the organic (unpaid) ranking of a website or webpage in search engines. As a Google-certified SEO company, our team of qualified SEO professionals have the experience, expertise and technical savvy to get your business to position #1.
There are just 10 organic spots on the first page of Google search results. How do you plan on beating your competitors to the top?
of search engine queries are 4 words or longer
Google searches made per second on any given day
of consumers who did a local search visited a store within 5 miles
of mobile searches are related to a location
Plan, Implement & Optimise.
Make sure relevant pages in your website are being found for the most commercially valuable search terms and keywords.
Analyse your website, commercial performance, competitors and customers to find areas where your SEO can be improved.
Optimise your website's code, speed and other technical elements for crawling, indexing and ranking in Google and other search engines.
Create a logical and structured content architecture, enabling search engines to understand which topics you are an authority on.
Use a range of safe yet highly effective strategies to gain valuable links from relevant, trustworthy and authoritative websites.
Draw data and insights from leading SEO tools and analytics platforms to highlight your SEO campaign's progress in granular detail.
About Our SEO Services:
An Integrated SEO Agency
SEO services can vary a great deal . Some SEO companies don’t even offer all three of the traditional core SEO activities – Technical, On-Page and Off-Page SEO – let alone an SEO service that integrates with your wider digital marketing. Instead they choose to shy away from the more advanced, intricate and involved areas of an integrated SEO campaign. Unfortunately for them, these tend to be the parts that deliver the best results. We are experts in all three of these areas and know exactly how to integrate them across the full digital spectrum.
Two of the most closely related services are Conversion Rate Optimisation and Digital Strategy; both things that many other SEO agencies often fail to include in their thinking. We believe these are both critical elements of any SEO campaign as they play a significant role in determining the commercial success you can expect to achieve by proactively improving your organic search visibility.
Our SEO services are fully integrated and holistic. Our tried-and-tested approach combines content, technical and authority optimisation and also factors in the full spectrum of online marketing disciplines. We have honed our methods over more than a decade and we consistently deliver real-world commercial success for our clients. We optimise your website from the ground up and then refine the campaign over time, ensuring that your content stays tailored to the intent of the people searching. In doing so, we improve the user's experience and drive more conversions.
In other words, we don't just improve rankings, drive traffic to your website and then wash our hands of the project. We go the extra mile to make sure we continually get more people clicking, enquiring, doing and shopping. We're not here to waste time – we're here to implement SEO techniques that produce tangible, measurable commercial results. We want to build long-term relationships with our clients, so your success is our success!
With 62% of searchers only seeing the first Google Search Engine Results Page (SERP), getting there has never been more important. We have seen time and again how page #1 visibility can instantly boost a website’s sales performance. However, the barrier to entry is constantly evolving and becoming more difficult to break through. We offer one of the only fully integrated SEO services in the UK, designed to get you on that first page, climbing to the top and getting measurable commercial results.
There's a lot more to search engine optimisation (SEO) than simply tweaking the content on a website. We develop a robust and bespoke strategy for every client. Each tailored strategy includes detailed notes on content architecture, a full technical site audit, a campaign calendar, data-driven keyword selection and competitor analysis, just to name a few key elements.
The most effective SEO strategies are based on solid, reliable data, allowing you to benchmark your business against other companies in your industry. We analyse the rankings for each major keyword we will be focussing on and then assess the strengths and weaknesses of every business on the first page of search results.
Once we have this data, we set out target dates and a month by month plan – a roadmap including content marketing campaigns, seasonal keyword focus and overall growth in online presence, always with commercial targets in mind.
We also analyse customer behaviour to make sure we align your website to meet the needs of the people who find you in search engines. Google can understand the context and intent behind the content in your website better than ever. We place the highest importance on the quality of content and will focus your website to please users as well as Google.
Keyword variations, bounce rate, site architecture, link acquisition, seasonality – sometimes SEO strategy can be overwhelming. We deliver strategies that help your brand rank higher for search queries that are relevant to you, enabling your products and services to reach a broader audience of potential customers.
Ecommerce SEO is perhaps the most measurable of all types of SEO because rankings can be directly tied to online revenue. However it is also one of the most nuanced and complex. Fundamental SEO (search engine optimisation) principles never change, however ecommerce websites pose their own set of unique obstacles.
Firstly, in order to deliver a contemporary ecommerce user experience your site probably uses product filters and other forms of layered navigation on category pages. If handled incorrectly, this can cause major SEO issues, but when optimised correctly this can provide an incredible opportunity to get your online store ranking for more of the most valuable category-level search terms related to your products.
Secondly, due to the sheer size of ecommerce sites and the number of pages they contain, planning resources efficiently requires a great deal of specific ecommerce SEO experience. Typically speaking, an ecommerce site will contain a great deal of content that needs optimising, if only to avoid common pitfalls such as using boilerplate product descriptions. Further to this, there will be a a lot of pages that require some form of link building to drive authority to them.
Finally, underpinning your ecommerce website, there will be a powerful but technically complex ecommerce platform. These usually contain a great deal of advanced functionality and therefore a lot of code. This can make technical analysis and speed optimisation more difficult.
Our extensive experience with ecommerce SEO means we can focus your investment where you will make the largest gains with the most commercially valuable search phrases. Thanks to our ability to choose the most effective strategies, we routinely rank ecommerce websites above their household name brand competitors for high-volume, high-value search phrases.
The complexity of ecommerce websites means you need an SEO company with experience. We have ranked businesses on various platforms including Magento, Shopify, WooCommerce, Wix, BigCommerce, OpenCart and many more. Place your trust in us to deliver tangible ROI from ecommece SEO.
If your company relies on local business, you will already understand how important it is for your website to have visibility in local search results. Over the last 10+ years, it is vey likely that we have already worked in your niche or industry, just in a different location. We therefore have the knowledge and skills to get your website to the top of Google in your area.
Traditionally, local SEO means helping your business to rank for search terms that contain locations. Examples might be "plumber in London" or "accountants in Manchester". We have helped countless businesses to increase traffic by achieving top rankings in their local service area and we could do the same for you.
Local SEO also means increasing your rankings for phrases that do not include a place name, but are served to the user because of their location settings in Google or because they add a phrase like "near me" to the end of their search. This is known as personalisation. Users no longer need to type in their location to see relevant localised results, so companies seeking to reach a local audience should not focus their SEO solely on ranking for search queries that include locations. We understand these technical nuances and make them work for your business.
We are recognised by Google and the Chartered Institute of Marketing for the ethical standard and quality of our SEO and digital marketing work. Our experts have helped businesses similar to yours boost their local search visibility and grow.
Mobile SEO is no longer an option – it sits at the core of all contemporary SEO, especially since Google moved to ‘Mobile-First Indexing’ in 2018. Ever since this monumental shift, Google now only sees your website as it would appear on a mobile device and it uses that to determine where your website ranks in all search results, even when a search is made on desktop.
More than 50% of Google searches are made on mobile devices. Mobile devices account for more than half of all website traffic globally and nearly 50% of ecommerce transactions are now carried out on mobile devices. It should be no surprise then that Google would judge your website based on its mobile user experience rather than how it looks on desktop.
We know how to create incredible mobile-friendly experiences for users on any and every device. It's simply not enough to provide mobile and tablet users with a back-to-basics website. To be a force to be reckoned with when it comes to organic search, your mobile experience should be as good as – if not better than – your desktop website. We cover all bases with mobile responsive design, optimised user experience and technical SEO for mobile.
Depending on your industry, our mobile SEO service could give you the best possible chance of attracting more customers from 'on the go' searches. However with today's algorithms, even if you are not targeting customers specifically on mobile devices, you simply can't hope to rank in Google without expert mobile SEO featuring heavily in your overall SEO strategy.
Google Penalty Removal & Recovery
Have you unexpectedly experienced a major traffic loss and/or a significant decrease in your rankings? You may have been hit by a Google Penalty, either automatic (algorithmic) or manual.
For most businesses, particularly in ecommerce, organic traffic is a key factor in their success. However, getting good rankings in Google is difficult and a fine art. As a result, many SEO specialists and marketers cut corners, push the link building process to its limits and use unsafe practices which do not comply with Google's guidelines.
Problems can also arise if a website is the victim of a cyber attack and receives unexpected inbound links from questionable sources. As a result of breaching Google's best practices, websites can get penalised and lose a large number of rankings for multiple keywords and therefore heaps of traffic.
We are amongst the UK's leading experts when it comes to understanding the inner workings of Google's complex, top secret algorithm. MoreTraphic brings more than 20 years of digital marketing experience and knowledge to the table, providing honest and ethical Google penalty recovery services that you can trust.
Web Design & Website Production
We believe that professional, engaging websites don't have to cost a fortune. We have been building websites since the turn of the millennium. Whether you need a simple lead-generation site, a blog or a large and feature-rich ecommerce store, we offer affordable web design and development services.
And our sites get results. Being SEO specialists, we will ensure that your website is produced with search engine rankings and commercial performance in mind.
We carefully weigh your available budget against your requirements for functionality and your long-term plans to grow and evolve your online presence. Based on these factors, we then help you to decide which platform is right for you before creating a tailored website that is optimised for conversion, for the unique needs of your business and, of course, for search engines.
We'll ensure that website migrations don't hurt your business.
Migrating your website is a lot like moving house; the thrill of new possibilities tempered by the pressure of managing logistics – and the fear that something may go wrong.
We serve as guardians to make sure that your migration has a positive bearing on your digital marketing activities.
Whether you are replatforming from one ecommerce system to another, changing your CMS, restructuring, redesigning or simply migrating from HTTP to HTTPS, you can rely on our experience to guide you through the complexities, mitigate risks and steer you away from common pitfalls before they become an issue.
Our highly experienced SEO professionals will work in partnership with you to create a fully considered migration plan that works for you.
Frequently Asked Questions
What is SEO and how does it work?
SEO (Search Engine Optimisation) is the process of encouraging search engines to rank a website higher in their organic results when particular keywords are used in search queries. An SEO campaign is comprised of three main activities: technical SEO, on-page SEO and off-page SEO. Technical SEO involves making changes to the website’s code, on-page SEO involves changes to the website’s content, and off-page SEO involves marketing the website to generate links and social activity pointing back to the site. Collectively, these activities can be used to demonstrate the website’s value, trustworthiness and authority on particular topics to search engines, especially in relation to certain search queries and how the website addresses the intent behind those searches.
Does SEO get results?
SEO does get results but only if you use safe, contemporary, ethical tactics. If you do this, your website will be rewarded with improved visibility in search engines, leading to more traffic and therefore more conversions. Not using safe and contemporary SEO tactics can have the opposite effect, resulting in rankings going down and, in extreme cases, penalties being applied leading to complete omission from search results. This is why it is crucial to use an experienced, reliable, transparent and accountable SEO partner who keeps current with the latest algorithm updates and trends in SEO.
How long does SEO take to get results?
Generally speaking, SEO will get results within 3-6 months, although it can take up to 12 months to get results in more competitive markets. The amount of time it takes for SEO to get results can vary greatly based on several factors. These factors include your website’s rankings at the start of the campaign, the competitiveness of the keywords you are targeting, how much money or time you are willing to invest each month and how well your website converts the traffic from search engines in line with your commercial goals. The effectiveness of SEO grows over time as traction builds and more keywords rank in prominent positions on page one of the search engine results. There are a range of SEO-specific metrics that can be used to track SEO progress in the build up to these tipping points for commercial growth.
What should SEO cost per month?
The cost of an SEO campaign varies based on the competitiveness of the keywords that form the focus of the campaign. Most SEO experts in the UK will charge between £50 and £100 per hour depending on their level of expertise as well as their overheads and geographic location, with city-based SEO agencies charging the highest rates. The average monthly retainer lies somewhere between £600 and £1200 per month. Respectable SEO service providers will start their pricing at around £400 per month for low-competition and local SEO campaigns, but quotes can often reach several thousands of pounds per month for competitive industries such as finance or fashion.