Our headquarters are in Central Hong Kong and Staffordshire, UK, but we also have a team of SEO consultants, copywriters and technical specialists on the ground in Australia and the US, all with a minimum of 10 years SEO experience.
As a global Google-certified SEO company, our team of qualified SEO professionals have the experience, expertise and technical savvy to scale your business and get you to the top.
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Award-Winning SEO Services.
We are committed to understanding your unique position as a business, creating a tailored strategy and then integrating seamlessly with your team. That's why we're recognised around the world as leaders in our field.
We're passionate about data-driven SEO, but it's our curiosity and imagination that set us apart. Over the last two decades, our experts have worked on award-winning SEO campaigns in some of the most competitive niches, industries and sectors – because we think outside the box, dig deep and get results.
Tailored SEO Strategy
We develop robust and bespoke strategies for our clients, incorporating thing like content architecture, technical site audits, campaign ideas, data-driven keyword selection and competitor analysis; as well as commercial insights around user experience, conversion and brand promotion.
We will carefully plan every element of your SEO campaign within the unique context of your business – factoring in your specific challenges, opportunities, seasonal ebbs and flows, targets and competitive positioning. Combining reliable data from market-leading analysis tools with our own vast experience, we dissect your current SEO, benchmark your business against companies in your industry and highlight strengths and weaknesses to inform our strategic thinking.
Keyword mapping, bounce rate, site architecture, link acquisition, technical audits, authority metrics and seasonality... sometimes SEO strategy can be a little overwhelming. We're experts in delivering SEO strategies that work and we deliver them in plain English.
Integrated SEO Services
SEO services can vary in scope and effectiveness. There are three core areas of SEO activity – Technical, On-Page and Off-Page – and good SEO requires a flexible combination of all three. Great SEO, however, requires thinking outside of these traditional boundaries.
Great SEO is integrated and engrained within broader marketing strategy. Some agencies shy away from the more advanced, intricate and involved areas of integrated SEO campaigns, despite those areas holding the most direct commercial potential. We're experts in all three core areas of SEO and, crucially, we also know how to integrate them across the digital spectrum. We plug the gaps in knowledge skills, slotting in seamlessly with your existing marketing processes to give you minimum disruption and maximum gain.
Truly integrated and holistic, our tried-and-tested approach combines content, technical optimisation and authority-building with conversion, customer retention and your wider online marketing goals. Every one of our experts has honed their skills over more than a decade, and we consistently deliver real-world commercial success for our clients.
Return on Investment
We optimise your website from the ground up and refine our campaigns over time, ensuring that your content stays tailored to the intent of the people searching. In doing so, we improve the user experience, drive more conversions and deliver scalable, sustainable ROI.
In other words, we don't just improve rankings, drive traffic to your website and then wash our hands of the project. We go the extra mile to make sure we continually get more people clicking, enquiring, doing and shopping. We're not here to waste time – we're here to implement SEO techniques that produce tangible, measurable, commercial results.
We want to build long-term relationships with our clients... so your success is our success!
With 62% of searchers never clicking past the first page of Google results, getting there has never been more important. We have seen time and again how page #1 visibility, and indeed position #1 visibility, can instantly boost a website’s sales performance. However, the barrier to entry is constantly evolving and becoming more challenging to break through. Our fully integrated and tailored SEO services are designed to get you on that first page, climbing to the top and achieving measurable commercial results.
Through a combination of penalty removal, technical optimisation, content production and off-site authority-building, we have established Top Furniture as the leading disruptor in the UK oak furniture search market, outranking household name competitors for their most lucrative keywords in Google. Our work continues to generate huge organic revenue growth and massive ROI gains through diminishing reliance on PPC.
- 1692% increase in keywords ranking at positions #1-3 in 18 months
- 1091% increase in Google share of voice over 3 years
- 4067% ROI on monthly SEO investment
We Plan, Implement & Optimise.
We work with an exclusive roster of clients on SEO projects ranging in scope from local professional services to international ecommerce. What ties them together is their ambition to growing market share through organic visibility in competitive markets.
Regardless of size or industry, if you're an ambitious business with a hunger for market share then we'd love to hear about your plans for the future.
Ecommerce SEO is perhaps the most measurable of all types of SEO because rankings can be directly tied to online revenue. However, it is also one of the most nuanced and complex. The fundamental SEO principles still apply, but ecommerce websites pose a set of unique obstacles.
Firstly, to deliver a contemporary ecommerce user experience (UX), your site probably uses product filters and 'layered navigation'. If mismanaged, this can cause significant SEO issues – but when properly optimised, layered navigation can be an effective way of getting your online store to rank for more of those valuable, category-level search terms related to your products.
Secondly, due to the sheer size of ecommerce sites and the number of pages they contain, a great deal of ecommerce SEO experience is required to plan resources efficiently. It's crucial that you avoid common pitfalls such as using boilerplate product descriptions, plus there will more than likely be many pages that require some form of link building to drive authority to them. With so much work to do and a limited amount of time and budget, you need an ecommerce SEO specialist to help you prioritise and focus on the areas that will have the most significant impact.
Finally, underpinning your ecommerce website, there will be a powerful but technically complex ecommerce platform. These usually contain a great deal of advanced functionality and therefore a lot of code. This can make technical analysis and speed optimisation more difficult. Each platform has its own peculiarities that only an expert can flag quickly and optimise safely.
Our extensive experience with ecommerce SEO means we can focus your investment where you will make the most substantial gains from the most commercially-valuable search phrases. Thanks to our ability to choose the most effective strategies, we routinely rank ecommerce websites above household name competitors for high-volume, high-value search phrases.
The complexity of ecommerce websites means you need an SEO company with experience. We have ranked businesses on all the major ecommerce platforms including Magento, Shopify, WooCommerce, Drupal, Wix, BigCommerce, OpenCart and many more. Place your trust in us to deliver tangible ROI from ecommerce SEO.
If your company relies on local business, you will already understand how important it is for your website to have visibility in local search results. Over the last 10+ years, it is very likely that we have already worked in your niche or industry, just in a different location. We therefore have the knowledge and skills to get your website to the top of Google in your area.
At its core, local SEO is the process of helping your business to rank in localised search results, for example, when the search term contains a location. Examples might be "accountants in london" or "offices to let in hong kong". We have helped countless businesses to increase traffic by achieving top rankings in their local service area, and we could do the same for you.
Local SEO can also mean increasing your rankings for search queries that do not include a place-name but where the results are tailored to the user based on their location – perhaps because they add a phrase like "near me" to the end of their search, or perhaps simply because of their location settings in Google. This is known as personalisation. Users no longer need to type in their location to see relevant localised results, so companies seeking to reach a local audience should not focus their SEO solely on ranking for search queries that include locations. We understand these technical intricacies and make them work for your business.
We are recognised by both Google and the British Royal Chartered Institute of Marketing for the ethical standard and quality of our SEO. Our experts have helped businesses similar to yours boost their local search visibility, using safe and sustainable tactics to grow their authority and local reputation.
International SEO is the process of ranking a website, or a group of related web properties, in search engines for users in multiple countries. Careful planning is required to ensure that the most relevant content is served to users in the search results in each location, and that users in each location are presented with an optimal UX.
We do SEO for a number of multi-language and multi-currency websites and we have been instrumental in helping both service and ecommerce business to scale and expand into new territories.
If you have plans to start selling in other countries – or perhaps you already do and would like more visibility there – our experts can help you to navigate the technical and brand considerations to ensure you get maximum exposure.
Full-Service SEO Consultancy
We understand that SEO isn't only about optimising code, content and off-page authority signals. Sometimes you need expert advice or hands-on support to guide you through difficult waters.
We offer a range of ancillary SEO consultancy services. From disaster recovery to proactive training and SEO risk management, our experts can be on hand to steer you on the road to success.
Google Penalty Removal & Recovery
Have you unexpectedly experienced a significant traffic loss and/or a significant decrease in your rankings? You may have been hit by a Google Penalty or a particularly fierce Google Update.
For most businesses, particularly in ecommerce, organic traffic is a crucial factor in their success. However, getting good rankings in Google is a fine art. As a result, many SEO specialists and marketers cut corners, push the link building process to its limits and use other unsafe practices, collectively known as 'black hat', which do not comply with Google's guidelines.
Problems can also arise if a website is the victim of a cyber attack and receives unexpected inbound links from questionable sources. As a result of breaching Google's best practices, websites can be penalised and lose rankings for multiple keywords, and therefore heaps of traffic, even when the site owners did nothing intentionally wrong.
We are amongst the leading experts when it comes to understanding the inner workings of Google's sophisticated, top-secret algorithm. Moretraphic brings more than 20 years of digital marketing experience and knowledge to the table, providing honest and ethical Google penalty recovery services that you can trust. We have watched Google's algorithm evolve from the very early days of SEO and always stay abreast of every Google update, carrying out our own research and gathering intelligence from the wider SEO industry.
Beyond penalty diagnosis, we are also experts in getting penalties lifted by Google and then starting the recovery process. If you think you may have been negatively affected by a Google update or a manual action penalty, our experts are here to help.
Web Design & Website Production
We believe that professional, engaging websites don't have to cost a fortune. We have been building websites since the turn of the millennium. Whether you need a simple lead-generation site, a blog or a large and feature-rich ecommerce store, we offer affordable web design and development services.
And our sites get results. Being SEO specialists, we will ensure that your website is produced with search engine rankings and commercial performance in mind.
We carefully weigh your available budget against your requirements for functionality and your long-term plans to grow and evolve your online presence. Based on these factors, we then help you to decide which platform is right for you before creating a tailored website that is optimised for conversion, for the unique needs of your business and, of course, for search engines.
We'll ensure that website migrations don't hurt your business.
Migrating your website is a lot like moving house; the thrill of new possibilities tempered by the pressure of managing logistics – and the fear that something may go wrong.
We serve as guardians to make sure that your migration has a positive bearing on your digital marketing activities.
Whether you are re-platforming from one ecommerce system to another, changing your CMS, restructuring, redesigning or merely migrating from HTTP to HTTPS, you can rely on our experience to guide you through the complexities, mitigate risks and steer you away from common pitfalls before they become an issue.
Our highly experienced SEO professionals will work in partnership with you to create a thoroughly considered migration plan that works for you.
SEO Service FAQs
What is SEO and how does it work?
SEO (Search Engine Optimisation) is the process of encouraging search engines to rank a website higher in their organic results when particular keywords are used in search queries. An SEO campaign is comprised of three main activities: technical SEO, on-page SEO and off-page SEO. Technical SEO involves making changes to the website’s code, on-page SEO involves changes to the websites content, and off-page SEO involves marketing the website to generate links and social activity pointing back to the site. Collectively, these activities can be used to demonstrate the websites value, trustworthiness and authority on particular topics to search engines, especially in relation to certain search queries and how the website addresses the intent behind those searches.
Does SEO get results?
SEO does get results but only if you use safe, contemporary, ethical tactics. If you do this, your website will be rewarded with improved visibility in search engines, leading to more traffic and therefore more conversions. Not using safe and contemporary SEO tactics can have the opposite effect, resulting in rankings going down and, in extreme cases, penalties being applied leading to complete omission from search results. This is why it is crucial to use an experienced, reliable, transparent and accountable SEO partner who keeps current with the latest algorithm updates and trends in SEO.
How long does SEO take to get results?
Generally speaking, SEO will get results within 3-6 months, although it can take up to 12 months to get results in more competitive markets. The amount of time it takes for SEO to get results can vary greatly based on several factors. These factors include your websites rankings at the start of the campaign, the competitiveness of the keywords you are targeting, how much money or time you are willing to invest each month and how well your website converts the traffic from search engines in line with your commercial goals. The effectiveness of SEO grows over time as traction builds and more keywords rank in prominent positions on page one of the search engine results. There are a range of SEO-specific metrics that can be used to track SEO progress in the build up to these tipping points for commercial growth.
What should SEO cost per month?
The cost of an SEO campaign can cary based on the competitiveness of the keywords that form the focus of the campaign and the target timescales for success. Most SEO experts in the UK will charge between £50 and 100 per hour depending on their level of expertise as well as their overheads and geographic location, with city-based SEO agencies charging the highest rates. In Hong Kong, you can expect to pay HKD $5,000 - $10,000 per day. Any business in a competitive market who is serious about their SEO should be looking to retain a minimum of 3 days per month with their SEO agency, but retainers may scale to 10+ days per month for particularly aggressive SEO targets, campaigns with very wide scope or international SEO campaigns, for example.
+44 (0)1782 229900
Innovation Centre 6, Keele University, Staffordshire ST5 5NT
Hong Kong Office
+852 6467 5800
2A, 17/F, Tower No.1, Glenealy, Central, Hong Kong