Search Engine Optimisation (SEO) strengthens the organic (unpaid) ranking of a website or webpage in search engines. As a Google-certified SEO company, our team of qualified SEO professionals have the experience, expertise and technical savvy to get your business to position #1.
There are just 10 organic spots on the first page of Google search results. How do you plan on beating your competitors to the top?
of search engine queries are 4 words or longer
Google searches made per second on any given day
of consumers who did a local search visited a store within 5 miles
of mobile searches are related to a location
We Plan, Implement & Optimise.
We make sure relevant pages in your website are being found for the most commercially valuable search terms and keywords.
We analyse your website, commercial performance, competitors and customers to find areas where your SEO can be improved.
We optimise your website's code, speed and other technical elements for crawling, indexing and ranking in Google and other search engines.
We create a logical and structured content architecture, enabling search engines to understand which topics you are an authority on.
We use safe, sustainable and effective strategies to gain valuable links from relevant, trustworthy websites to grow your authority.
We draw data and insights from leading SEO tools and analytics platforms to highlight your SEO campaign's progress in granular detail.
About Our SEO Services:
An Integrated SEO Agency
SEO services can vary wildly in scope and effectiveness. There are three core areas of SEO activity – Technical, On-Page and Off-Page. Great SEO is also deeply entrenched in the broader marketing strategy behind the website. Some agencies shy away from the more advanced, intricate and involved areas of an integrated SEO campaign, despite those often being the parts which deliver the best results. We are experts in all three core areas of SEO, and we also know how to integrate them across the full digital spectrum.
The two services most closely related to SEO are Conversion Rate Optimisation (CRO) and Digital Strategy. Unless many other SEO agencies, we include these in our thinking at every step. We believe that CRO and wider digital marketing strategy are critical elements of any SEO campaign as they play a significant role in determining the commercial success you can expect to achieve after improving your organic search visibility.
Our SEO services are fully integrated and holistic. Our tried-and-tested approach combines content, technical and authority optimisation and also factors in the full spectrum of online marketing disciplines. We have honed our methods over more than a decade, and we consistently deliver real-world commercial success for our clients.
Return on Investment
We optimise your website from the ground up and refine our campaigns over time, ensuring that your content stays tailored to the intent of the people searching. In doing so, we improve the user experience, drive more conversions and deliver scalable, sustainable ROI.
In other words, we don't just improve rankings, drive traffic to your website and then wash our hands of the project. We go the extra mile to make sure we continually get more people clicking, enquiring, doing and shopping. We're not here to waste time – we're here to implement SEO techniques that produce tangible, measurable commercial results. We want to build long-term relationships with our clients, so your success is our success!
With 62% of searchers only seeing the first Google Search Engine Results Page (SERP), getting there has never been more important. We have seen time and again how page #1 visibility can instantly boost a website’s sales performance. However, the barrier to entry is constantly evolving and becoming more challenging to overcome. We offer one of the only fully integrated SEO services in the UK, designed to get you on that first page, climbing to the top and achieving measurable commercial results.
There's a lot more to search engine optimisation (SEO) than merely tweaking the content on a website. We develop a robust and bespoke strategy for every client. Each tailored strategy includes detailed notes on content architecture, a full technical site audit, a campaign calendar, data-driven keyword selection and competitor analysis, just to name a few.
The most effective SEO strategies are based on robust, reliable data, allowing you to benchmark your business against other companies in your industry. We analyse the rankings for each significant keyword we will be focussing on and then assess the strengths and weaknesses of every business on the first page of search results.
Once we have this data, we set out target dates and a month by month plan – a roadmap including content marketing campaigns, seasonal keyword focus and overall growth in online presence, always with commercial targets in mind.
We also analyse customer behaviour to make sure we align your website to meet the needs of the people who find you in search engines. Google can understand the context and intent behind your content. We never compromise the quality of your content and always ensure that your website satisfies users as well as Google.
Keyword variations, bounce rate, site architecture, link acquisition, technical audits, seasonality – sometimes SEO strategy can be overwhelming. We're experts in delivering SEO strategies that rank sites for relevant and lucrative search queries. We put your products and services in front of your target audience, so you get more customers.
Ecommerce SEO is perhaps the most measurable of all types of SEO because rankings can be directly tied to online revenue. However, it is also one of the most nuanced and complex. The fundamental SEO principles still apply, but ecommerce websites pose a set of unique obstacles.
Firstly, to deliver a contemporary ecommerce user experience (or UX), your site probably uses product filters and 'layered navigation'. If mismanaged, this can cause significant SEO issues, but when properly optimised, layered navigation can be an effective way of getting your online store to rank for more of those valuable, category-level search terms related to your products.
Secondly, due to the sheer size of ecommerce sites and the number of pages they contain, a great deal of ecommerce SEO experience is required to plan resources efficiently. It's crucial that you avoid common pitfalls such as using boilerplate product descriptions, plus there will more than likely be many pages that require some form of link building to drive authority to them. With so much work to do and a limited amount of time and budget, you need an ecommerce SEO specialist to help you focus on the areas that will have the most significant impact.
Finally, underpinning your ecommerce website, there will be a powerful but technically complex ecommerce platform. These usually contain a great deal of advanced functionality and therefore a lot of code. This can make technical analysis and speed optimisation more difficult. Each platform has it's own peculiarities that only an expert can flag quickly and optimise safely.
Our extensive experience with ecommerce SEO means we can focus your investment where you will make the most substantial gains from the most commercially-valuable search phrases. Thanks to our ability to choose the most effective strategies, we routinely rank ecommerce websites above household name competitors for high-volume, high-value search phrases.
The complexity of ecommerce websites means you need an SEO company with experience. We have ranked businesses on all the major ecommerce platforms including Magento, Shopify, WooCommerce, Drupal, Wix, BigCommerce, OpenCart and many more. Place your trust in us to deliver tangible ROI from ecommerce SEO.
If your company relies on local business, you will already understand how important it is for your website to have visibility in local search results. Over the last 10+ years, it is very likely that we have already worked in your niche or industry, just in a different location. We therefore have the knowledge and skills to get your website to the top of Google in your area.
At its core, local SEO is the process of helping your business to rank in localised search results, for example, when the search term contains a location. Examples might be "plumber in london" or "accountant manchester". We have helped countless businesses to increase traffic by achieving top rankings in their local service area, and we could do the same for you.
Local SEO can also mean increasing your rankings for search queries that do not include a placename but where the results are tailored to the user based on their location – perhaps because they add a phrase like "near me" to the end of their search, or perhaps simply because of their location settings in Google. This is known as personalisation. Users no longer need to type in their location to see relevant localised results, so companies seeking to reach a local audience should not focus their SEO solely on ranking for search queries that include locations. We understand these technical intricacies and make them work for your business.
We are recognised by Google and the Chartered Institute of Marketing for the ethical standard and quality of our SEO and digital marketing work. Our experts have helped businesses similar to yours boost their local search visibility using safe, sustainable, contemporary tactics to grow.
Mobile SEO is no longer an option – it sits at the core of all contemporary SEO, especially since Google moved to 'Mobile-First Indexing' in 2018. Ever since this monumental shift, Google has put more emphasis on your website as it appears on a mobile device. It uses that to determine where your site will rank in all search results, even when the search is made on desktop.
More than 50% of Google searches are made on mobile devices. Mobile devices account for more than half of all website traffic globally, and nearly 50% of ecommerce transactions are made on mobile devices. It should be no surprise then that Google would judge your website based on the mobile user experience rather than how it looks on desktop.
We know how to create incredible mobile-friendly experiences for users on any and every device. It's simply not enough to present mobile and tablet users with a back-to-basics website. To be a force to be reckoned with when it comes to organic search, your mobile experience should be as good as – if not better than – your desktop website. We cover all bases with mobile responsive design, optimised user experience and technical SEO for mobile.
Depending on your industry, our mobile SEO service could give you the best possible chance of attracting more customers from 'on the go' searches. However, with today's algorithms, even if you are not targeting customers specifically on mobile devices, you simply can't rank in Google without expert mobile SEO featuring heavily in your overall SEO strategy.
Google Penalty Removal & Recovery
Have you unexpectedly experienced a significant traffic loss and/or a significant decrease in your rankings? You may have been hit by a Google Penalty or a particularly fierce Google Update.
For most businesses, particularly in ecommerce, organic traffic is a crucial factor in their success. However, getting good rankings in Google is a fine art. As a result, many SEO specialists and marketers cut corners, push the link building process to its limits and use other unsafe practices, collectively known as 'black hat', which do not comply with Google's guidelines.
Problems can also arise if a website is the victim of a cyber attack and receives unexpected inbound links from questionable sources. As a result of breaching Google's best practices, websites can get penalised and lose a large number of rankings for multiple keywords and therefore heaps of traffic, even when the site owners did nothing intentionally wrong.
We are amongst the UK's leading experts when it comes to understanding the inner workings of Google's sophisticated, top-secret algorithm. MoreTraphic brings more than 20 years of digital marketing experience and knowledge to the table, providing honest and ethical Google penalty recovery services that you can trust. We have watched Google's algorithm evolve from the very early days of SEO and stay abreast of all Google updates, carrying out our own research and gathering intelligence from the wider SEO industry.
If you think you may have been negatively affected by a Google update or a manual action penalty, our experts are here to help.
Web Design & Website Production
We believe that professional, engaging websites don't have to cost a fortune. We have been building websites since the turn of the millennium. Whether you need a simple lead-generation site, a blog or a large and feature-rich ecommerce store, we offer affordable web design and development services.
And our sites get results. Being SEO specialists, we will ensure that your website is produced with search engine rankings and commercial performance in mind.
We carefully weigh your available budget against your requirements for functionality and your long-term plans to grow and evolve your online presence. Based on these factors, we then help you to decide which platform is right for you before creating a tailored website that is optimised for conversion, for the unique needs of your business and, of course, for search engines.
We'll ensure that website migrations don't hurt your business.
Migrating your website is a lot like moving house; the thrill of new possibilities tempered by the pressure of managing logistics – and the fear that something may go wrong.
We serve as guardians to make sure that your migration has a positive bearing on your digital marketing activities.
Whether you are re-platforming from one ecommerce system to another, changing your CMS, restructuring, redesigning or merely migrating from HTTP to HTTPS, you can rely on our experience to guide you through the complexities, mitigate risks and steer you away from common pitfalls before they become an issue.
Our highly experienced SEO professionals will work in partnership with you to create a thoroughly considered migration plan that works for you.
Frequently Asked Questions
What is SEO and how does it work?
SEO (Search Engine Optimisation) is the process of encouraging search engines to rank a website higher in their organic results when particular keywords are used in search queries. An SEO campaign is comprised of three main activities: technical SEO, on-page SEO and off-page SEO. Technical SEO involves making changes to the website’s code, on-page SEO involves changes to the website’s content, and off-page SEO involves marketing the website to generate links and social activity pointing back to the site. Collectively, these activities can be used to demonstrate the website’s value, trustworthiness and authority on particular topics to search engines, especially in relation to certain search queries and how the website addresses the intent behind those searches.
Does SEO get results?
SEO does get results but only if you use safe, contemporary, ethical tactics. If you do this, your website will be rewarded with improved visibility in search engines, leading to more traffic and therefore more conversions. Not using safe and contemporary SEO tactics can have the opposite effect, resulting in rankings going down and, in extreme cases, penalties being applied leading to complete omission from search results. This is why it is crucial to use an experienced, reliable, transparent and accountable SEO partner who keeps current with the latest algorithm updates and trends in SEO.
How long does SEO take to get results?
Generally speaking, SEO will get results within 3-6 months, although it can take up to 12 months to get results in more competitive markets. The amount of time it takes for SEO to get results can vary greatly based on several factors. These factors include your website’s rankings at the start of the campaign, the competitiveness of the keywords you are targeting, how much money or time you are willing to invest each month and how well your website converts the traffic from search engines in line with your commercial goals. The effectiveness of SEO grows over time as traction builds and more keywords rank in prominent positions on page one of the search engine results. There are a range of SEO-specific metrics that can be used to track SEO progress in the build up to these tipping points for commercial growth.
What should SEO cost per month?
The cost of an SEO campaign varies based on the competitiveness of the keywords that form the focus of the campaign. Most SEO experts in the UK will charge between £50 and £100 per hour depending on their level of expertise as well as their overheads and geographic location, with city-based SEO agencies charging the highest rates. The average monthly retainer lies somewhere between £600 and £1200 per month. Respectable SEO service providers will start their pricing at around £400 per month for low-competition and local SEO campaigns, but quotes can often reach several thousands of pounds per month for competitive industries such as finance or fashion.